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SpectraScience Releases Shareholder Newsletter
Date:12/17/2009

ch should never be overlooked, there has to be an economic model which can be made for caregivers to adopt new technologies to provide a better standard of healthcare.

Our goal is to unify a higher standard of healthcare and better business economics for the caregiver. This is the message that we intend to deliver through the launch of a comprehensive marketing and sales campaign designed to reach practitioners, the healthcare and financial media, and the healthcare consumer. Our marketing efforts will commence in both the United States and Europe. In addition, we have increased our marketing budget to include a broader presence for SpectraScience at key industry trade shows.

On the sales front, and in keeping with our commitment to accelerating our efforts in Europe, we have hired Michel Coville, an industry veteran with more than 30 years experience in medical device sales at leading firms including Karl Storz Endoscopie, DMS Dopler Laboratories, Pierre Fabre and Laboratories Bottu. Most recently, at Karl Storz Endoscopie, Mr. Coville served as General Manager where he reorganized the company's sales and marketing force. He is also experienced in developing and commercializing new products, serving as European Manager of New Products at Karl Storz Endoscopie from 1994 through 1996. Mr. Coville will play a key role in developing and managing our growing dealer network in Europe, and we expect this to translate into increased sales.

We are developing a program to achieve higher enrollment and participation in our esophageal study. One of our newest centers is in Glasgow, Scotland. Here, patients are being enrolled starting this week for inclusion in our study. Interestingly, Scotland has a high incidence of esophageal cancer (ahead of even lung cancer). Another two centers are going through the usual ethics committee approvals which we expect to finalize in the next several weeks. Also, we have retained a distinguished contract resea
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SOURCE SpectraScience, Inc.
Copyright©2009 PR Newswire.
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