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Specialty Surgical Instrumentation Launches New Interactive Web Site
Date:8/27/2010

NASHVILLE, Tenn., Aug. 27 /PRNewswire/ -- Specialty Surgical Instrumentation, Inc. (SSI) a division of Symmetry Medical Inc. (NYSE: SMA) and leading provider of surgical instruments and sterilization products, announced today the launch of a new interactive, e-commerce Web site at www.specsurg.com.

The new Web site provides customers with an enhanced and simplified experience.  It makes it easy to find product information and features a streamlined log-in portal where customers will be able to quickly cross reference products and place orders. In addition, customers can check the status of an order, print invoices and view contract pricing.  The interactive Web site includes the latest SSI product innovations.

"Our goal was to create a Web site that reflects SSI's position as one of the top instrument and sterilization distributors in the U.S.," stated Brian Moore, President and Chief Executive Officer of Symmetry Medical. "We constructed the Web site to help our customers easily find products and related information, cross reference and determine quote requirements, as well as place orders in just a few steps.  In addition to significantly expanded product information, the new SSI Web site enables our customers to access solutions to their medical device needs quickly and easily."

Mr. Moore added, "Symmetry and SSI are committed to providing our customers with innovative, high quality surgical products. We recently hired a new Senior Vice President of New Product Development, who we have tasked with expanding our offering of specialty surgical products. As we begin to ramp up our new product pipeline, our SSI customers will be able to easily access our newest releases through the new and improved SSI Web site."

About Symmetry Medical Inc.

Symmetry Medical Inc. is a leading independent provider of implants and related instruments and cases to the orthopedic device industry. The Company also designs, develops and produces these products for companies in other segments of the medical device market, including arthroscopy, dental, laparoscopy, osteobiologic and endoscopy sectors and provides limited specialized products and services to non-healthcare markets, such as the aerospace market.

Forward-Looking Statements

Statements in the press release regarding Symmetry Medical Inc.'s business, which are not historical facts, may be "forward-looking statements" that involve risks and uncertainties, within the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are predictive in nature and are frequently identified by the use of terms such as "may," "will," "should," "expect," "believe," "estimate," "intend," and similar words indicating possible future expectations, events or actions. Such predictive statements are not guarantees of future performance, and actual results could differ materially from our current expectations. Certain factors that could cause actual results to differ include: the loss of one or more customers; the development of new products or product innovations by our competitors; product liability; changes in management; changes in conditions effecting the economy, orthopedic device manufacturers or the medical device industry generally; and changes in government regulation of medical devices and third-party reimbursement practices. We refer you to the "Risk Factors" and "Forward Looking Statements" sections in the Company's most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission as well as the Company's other filings with the SEC, which are available on the SEC's Web site at www.sec.gov.

Investors/Media:
The Ruth Group
Nick Laudico/Jason Rando
(646) 536-7030/7025
nlaudico@theruthgroup.com
jrando@theruthgroup.com

Contact:
Symmetry Medical Inc.
Fred L. Hite
Senior Vice President
Chief Financial Officer
(574) 371-2218





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SOURCE Specialty Surgical Instrumentation, Inc.
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