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SpaCapsule Manufacturer Delivers First Order to Elements Diet and Fitness Under Preferred Vendor Agreement

MIAMI, June 24, 2011 /PRNewswire/ -- Simulated Environment Concepts (SMEV.PK), the manufacturer and developer of medical, aesthetic, weight loss, wellness, and slimming equipment, announced today that the Company has made the first delivery of the SpaCapsule to Elements Diet and Fitness (Elements), a women's health and fitness center, in accordance with the co-branding preferred vendor's agreement executed between the two companies earlier this year.  With the SpaCapsule having now become the massage and slimming equipment of choice for the franchise, management expects to see an almost immediate increase in short term sales by fulfilling anticipated oncoming orders from the growing women's health club and weight loss center.

Dr. Ilya Spivak stated, "Other women's fitness franchises I'm sure have now taken notice of the SpaCapsule.  Why?  Because the undisputable weight loss and cellulite reduction benefits the SpaCapsule offers, may quite possibly and ultimately, translate into a major competitive equalizer for a smaller but quickly growing woman's health and fitness franchise such as Elements Diet and Fitness.  It would not be surprising to see a regional women's only gyms such as Lucille Roberts, or even an international women fitness franchise such as Curves, add the SpaCapsule to their fitness regimens."

With locations around the country as well as Mexico and Canada, the preferred vendor agreement entitles Elements Diet and Fitness to place SpaCapsule units in each of their existing centers as well as all future locations.  Management suggests that with the added ability to upsell services, Elements can now create an additional revenue stream for franchisees and offer added benefits to customers.

As SpaCapsule sales interest climb, Simulated Environment Concepts anticipates being able to significantly capitalize on its aesthetic medical device's weight loss and cellulite reduction attributes to continue securing vendor agreements globally.  SE Concepts has already proven interest within the fitness center arena with sales to Lady Fitness-France, BodySmart-Ireland and Elements Diet and Fitness-USA, just to name a few.

Dr. Spivak concluded, "The Fitness Franchise market overall is comprised of tens of thousands of gyms and fitness centers worldwide.  If the question is, 'can we penetrate the fitness franchise market?' The answer is, 'Absolutely, we've already begun!"

About Elements

Elements™ is a premium fitness and living brand for women. The company offers membership based fitness and weight loss services throughout a network of upscale, boutique style health clubs. elements for women™ differs from other health club providers in its "balanced lifestyle" approach to a healthy lifestyle, which includes the following components: body, beauty, and mind.

The company maintains proprietary design and brand trademarks, as well as proprietary operating, marketing, and software systems. These proprietary systems are available under a geography-based license agreement to qualified investors. The company also owns and operates fitness facilities throughout the United States under the name "elements diet and fitness." In addition, the company maintains several important digital platforms, including an online "web club" (, full-scale online monthly magazine, elements living  (, online consumer guides, central owners intranet, and digital club support platforms. elements for women™ was founded in 2004 and maintains its corporate offices in Miami's uber-chic South Beach.

Safe Harbor

Statements in this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company's actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company's customers, competition and other factors discussed from time to time in the Company's filings with the Securities and Exchange Commission.

SpaCapsule is a registered trademark of Simulated Environment Concepts, Inc.

About Simulated Environment Concepts, Inc.

Simulated Environment Concepts, Inc. (SE Concepts) (SYMBOL: SMEV) is an industry leading manufacturer and developer of cutting edge medical, health and wellness equipment promoting relaxation, physical rehabilitation, weight loss, slimming and cellulite reduction.

SE Concepts was established in 2000 by doctors dedicated to advancements in medical technology and aesthetics.  Its flagship product, SpaCapsule®, which is currently distributed in over 37 countries, is a robotic massage therapy system used for medical rehabilitation, relaxation, weight loss, slimming, cellulite management and general wellness.

For more information on SE Concepts, SpaCapsule®, PTjetCapsule™ and Celude Laboratories™ products you can visit the company's product website at, the corporate website at, the corporate blog at, facebook at or request more information via email at, or call at (888) 757-0797 or (305) 651-9200.

Simulated Environment Concepts
Investor Relations Department
(888) 757-0797

SOURCE Simulated Environment Concepts, Inc.
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