Navigation Links
Sonoma Orthopedic Products (Sonoma) announced the addition of three executives today

CHICAGO, April 24, 2013 /PRNewswire/ -- "These proven performers were hired to drive our value proposition of revolutionizing fracture healing approaches to deliver a substantially better quality of life for patients than current treatment options," said Rick Epstein , CEO of Sonoma. "As part of our already strong team, they will help fulfill the proposition through strategy, solid clinical evidence and inspired product design."

Victoria Good , PhD, recently joined Sonoma as Director of Clinical Affairs. She will be responsible for orchestrating clinical studies and publication efforts to demonstrate the unique advantages of Sonoma's intramedullary implants. Victoria comes to Sonoma with over 16 years of experience in orthopedics and clinical studies. Additionally, she has authored over 50 medical device publications. Her resume includes work with Smith and Nephew, Covidien, and Carl Zeiss Meditec.

Alex Winber has accepted the position of Vice President of Marketing. He will play a key role in communicating the exceptional benefits that our products and minimally invasive procedures offer fracture patients along with creating patient education programs for surgeon customers. Alex comes to Sonoma from Wright Medical Technology, after 16 years of experience there, where he led the commercialization of several important and successful technologies, ranging from computer-derived surgical navigation to a micro-invasive hip replacement technique.

Kyle Lappin has joined Sonoma as Director of Research and Development. He will lead new product development activities for forthcoming implants and procedures, and he will also be optimizing existing product offerings. Kyle has been a highly regarded orthopedic design engineer for the past ten years who amassed over 20 patents and patent applications at Wright Medical Technology, Biomet, and DePuy. Kyle has spent the past 5 1/2 years working in the Shoulders division at DePuy, where he has become recognized as an expert in shoulder surgery and instrumentation design by his peers and renowned surgeons, worldwide.

Kyle, Alex and Victoria are relocating to the new Sonoma headquarters, in the Chicago suburbs.

About the Company:  Sonoma Orthopedic Products is a private medical device company focused on designing, developing, and marketing unique minimally invasive fracture healing products. Sonoma Orthopedic Products developed the proprietary WaviBody™ technology that allows intramedullary nails to convert from flexible-to-rigid within the bone. Recent studies and patient surveillance demonstrates that distal radius fragility fracture patients and clavicle fracture patients implanted with Sonoma products recover faster, with less pain, and a higher likelihood of regaining normal function than alternative surgical and non-surgical treatment options. Additionally, clavicle patients implanted with the Sonoma product are 95% less likely to have their device removed due to discomfort, than patients whose fractures are repaired with clavicle plates. Sonoma patients also report a more satisfying cosmetic result than alternative surgical options. The company currently markets the CRx™ clavicle fracture repair device, the WRx™ wrist fracture repair device, and the HMRx™ humerus fracture repair device. 

Sonoma Orthopedic Products was founded in 2005, and is headquartered in Buffalo Grove, Illinois. For more information, visit

Alex Winber
Vice President of Marketing
(707) 526-1335


SOURCE Sonoma Orthopedic Products
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Orthopedic Practices Choose Medicalbillersandcoders.coms Orthopedic Billing Solutions for Their Cash Flow Problems!
2. European Markets for Orthopedic Trauma Devices
3. Breg Introduces Post-operative Knee Brace and Other New Orthopedic Products
4. US Orthopedic Biomaterial Market to Grow Strongly to $3.7 Billion by 2017
5. Brazilian, Indian and Chinese Orthopedic Markets to See Strong Growth Through 2017
6. New Total Joint Replacement Registry From Remedy Informatics Aims to Enable Orthopedic Outcomes Research and Improve Quality for Hospitals and Orthopedic Surgery Groups
7. South and Central America Orthopedic Devices Market Outlook to 2018 - Arthroscopy, Cranio Maxillofacial Fixation (CMF), Hip Reconstruction, Knee Reconstruction, Spinal Surgery, Orthobiologics, Trauma Fixation and Others
8. Orthopedic Braces and Supports Market Outlook in BRICS (Brazil, Russia, India, China, South Africa) to 2018
9. Future Horizons in the Global Orthopedics Market
10. Brazil Orthopedic Devices Market Outlook to 2018 - Arthroscopy, Cranio Maxillofacial Fixation (CMF), Hip Reconstruction, Knee Reconstruction, Spinal Surgery, Orthobiologics, Trauma Fixation and Others
11. Japanese Market for Orthopedic Soft Tissue Repair & Sports Medicine
Post Your Comments:
(Date:11/25/2015)... 2015 Research and Markets ( ) ... - Global Forecast to 2020" report to their ... for 37.21% of the total market share in 2014. ... region is projected to growth at the highest CAGR ... primarily to the fast growing water, industrial gas treatment, ...
(Date:11/24/2015)... 25, 2015 WuXi PharmaTech (Cayman) Inc. ("WuXi" ... open-access R&D capability and technology platform company serving the ... China and the ... extraordinary general meeting of shareholders held today, the Company,s ... and approve the previously announced agreement and plan of ...
(Date:11/24/2015)... N.C. , Nov. 24, 2015  In the ... projects in an effort to quickly uncover new insights, ... --> --> However, ... a market research project and ensure that all rules ... and industry standards. Another major barrier to efficiently launching ...
Breaking Medicine Technology:
(Date:11/25/2015)... ... , ... Beddit® has launched a new Android app for use ... a more intuitive SleepScore™ that rates sleep quality on a 100-point scale and makes ... by a proprietary algorithm. Beddit analyzes the data to provide an easy to understand ...
(Date:11/25/2015)... , ... November 25, 2015 , ... ... provide scholarships for people struggling with eating disorders as a result of the ... second annual event, held at Fox Run Golf Club in Eureka, will help ...
(Date:11/25/2015)... ... 2015 , ... Many people know of the common symptoms of low thyroid ... skin. But many people who find their cholesterol levels and weight are creeping up ... especially if they don’t have any of the other symptoms. , Thyroid hormone plays ...
(Date:11/24/2015)... ... 2015 , ... Genesis Chiropractic Software helps practice owners automate ... between the practice owner and the patient that automatically manages all five aspects ... Click here to learn more. , According to Dr. Brian ...
(Date:11/24/2015)... Dallas, Texas (PRWEB) , ... November 24, 2015 , ... ... of all charitable donations are made in the last five weeks of the year ... #GivingTuesday was created in 2012 to connect the nation’s charities with those individuals who ...
Breaking Medicine News(10 mins):