Navigation Links
Sonoma Orthopedic Products (Sonoma) announced the addition of three executives today

CHICAGO, April 24, 2013 /PRNewswire/ -- "These proven performers were hired to drive our value proposition of revolutionizing fracture healing approaches to deliver a substantially better quality of life for patients than current treatment options," said Rick Epstein , CEO of Sonoma. "As part of our already strong team, they will help fulfill the proposition through strategy, solid clinical evidence and inspired product design."

Victoria Good , PhD, recently joined Sonoma as Director of Clinical Affairs. She will be responsible for orchestrating clinical studies and publication efforts to demonstrate the unique advantages of Sonoma's intramedullary implants. Victoria comes to Sonoma with over 16 years of experience in orthopedics and clinical studies. Additionally, she has authored over 50 medical device publications. Her resume includes work with Smith and Nephew, Covidien, and Carl Zeiss Meditec.

Alex Winber has accepted the position of Vice President of Marketing. He will play a key role in communicating the exceptional benefits that our products and minimally invasive procedures offer fracture patients along with creating patient education programs for surgeon customers. Alex comes to Sonoma from Wright Medical Technology, after 16 years of experience there, where he led the commercialization of several important and successful technologies, ranging from computer-derived surgical navigation to a micro-invasive hip replacement technique.

Kyle Lappin has joined Sonoma as Director of Research and Development. He will lead new product development activities for forthcoming implants and procedures, and he will also be optimizing existing product offerings. Kyle has been a highly regarded orthopedic design engineer for the past ten years who amassed over 20 patents and patent applications at Wright Medical Technology, Biomet, and DePuy. Kyle has spent the past 5 1/2 years working in the Shoulders division at DePuy, where he has become recognized as an expert in shoulder surgery and instrumentation design by his peers and renowned surgeons, worldwide.

Kyle, Alex and Victoria are relocating to the new Sonoma headquarters, in the Chicago suburbs.

About the Company:  Sonoma Orthopedic Products is a private medical device company focused on designing, developing, and marketing unique minimally invasive fracture healing products. Sonoma Orthopedic Products developed the proprietary WaviBody™ technology that allows intramedullary nails to convert from flexible-to-rigid within the bone. Recent studies and patient surveillance demonstrates that distal radius fragility fracture patients and clavicle fracture patients implanted with Sonoma products recover faster, with less pain, and a higher likelihood of regaining normal function than alternative surgical and non-surgical treatment options. Additionally, clavicle patients implanted with the Sonoma product are 95% less likely to have their device removed due to discomfort, than patients whose fractures are repaired with clavicle plates. Sonoma patients also report a more satisfying cosmetic result than alternative surgical options. The company currently markets the CRx™ clavicle fracture repair device, the WRx™ wrist fracture repair device, and the HMRx™ humerus fracture repair device. 

Sonoma Orthopedic Products was founded in 2005, and is headquartered in Buffalo Grove, Illinois. For more information, visit

Alex Winber
Vice President of Marketing
(707) 526-1335


SOURCE Sonoma Orthopedic Products
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Orthopedic Practices Choose Medicalbillersandcoders.coms Orthopedic Billing Solutions for Their Cash Flow Problems!
2. European Markets for Orthopedic Trauma Devices
3. Breg Introduces Post-operative Knee Brace and Other New Orthopedic Products
4. US Orthopedic Biomaterial Market to Grow Strongly to $3.7 Billion by 2017
5. Brazilian, Indian and Chinese Orthopedic Markets to See Strong Growth Through 2017
6. New Total Joint Replacement Registry From Remedy Informatics Aims to Enable Orthopedic Outcomes Research and Improve Quality for Hospitals and Orthopedic Surgery Groups
7. South and Central America Orthopedic Devices Market Outlook to 2018 - Arthroscopy, Cranio Maxillofacial Fixation (CMF), Hip Reconstruction, Knee Reconstruction, Spinal Surgery, Orthobiologics, Trauma Fixation and Others
8. Orthopedic Braces and Supports Market Outlook in BRICS (Brazil, Russia, India, China, South Africa) to 2018
9. Future Horizons in the Global Orthopedics Market
10. Brazil Orthopedic Devices Market Outlook to 2018 - Arthroscopy, Cranio Maxillofacial Fixation (CMF), Hip Reconstruction, Knee Reconstruction, Spinal Surgery, Orthobiologics, Trauma Fixation and Others
11. Japanese Market for Orthopedic Soft Tissue Repair & Sports Medicine
Post Your Comments:
(Date:11/26/2015)... PUNE, India , November 26, ... --> --> ... Research Report" and "Investigation Report on ... 2019 and 2021 forecasts data and ... library. . ...
(Date:11/26/2015)... , Nov. 26, 2015 Research ... addition of the "2016 Future Horizons and ... (TDM) Market: Supplier Shares, Country Segment Forecasts, Competitive ... --> --> ... analysis of the Italian therapeutic drug monitoring market, ...
(Date:11/26/2015)... , November 26, 2015 ... the addition of the  "2016 Future ... European Cell Surface Marker Testing Market: ...  report to their offering.  --> ... addition of the  "2016 Future Horizons ...
Breaking Medicine Technology:
(Date:11/25/2015)... ... 25, 2015 , ... On November 10, 2015, Bohrer Brady, LLC filed a ... behalf of a home health care worker who provided companionship services for the elderly, ... workers employed by Humana, Inc., Humana at Home, Inc., and SeniorBridge Family Companies (CT), ...
(Date:11/25/2015)... ... November 25, 2015 , ... According to an article published November ... more widely heralded as a breakthrough for performing hernia repairs. The article explains that ... surgery is that it can greatly reduce the pain that a patient might otherwise ...
(Date:11/25/2015)... OH (PRWEB) , ... November 25, 2015 , ... Dental ... implants in Cleveland, OH , are invited to attend Dr. Mark Iacobelli’s Advanced Implant ... this year in Cleveland, OH. , As the co-founders of Advanced Implant Mentoring ...
(Date:11/25/2015)... ... November 25, 2015 , ... ... athletic programs, launches new Wimbledon Athletics Facebook page to educate the ... for unsuspected cardiac abnormalities. About 2,000 people under the age of 25 die ...
(Date:11/25/2015)... ... November 25, 2015 , ... On November 23rd 2015 Cozy Products, ... personal heating products business. Cozy Products explains what this means for business moving forward. ... with the Cozy Products business model: to sell personal heaters that reduce energy consumption, ...
Breaking Medicine News(10 mins):