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Social Media Research Service Allows Pharmaceutical Marketers to Monitor Brand Health
Date:9/7/2010

service categorizes positive and negative comments so that marketers can determine how consumers view a brand and a class of drugs on important product attributes.

The service analyzes and monitors on-line content for all brands in classes of products to provide:

  • Aggregate results for brands by therapeutic category, which are updated daily
  • Categorized data related to buzz about competitors' brands
  • Charts tracking day-to-day changes in consumer chatter for each brand and class of drug
  • Weekly change in ratios of positive and negative chatter
  • Norms for each class and brand of drug based on ratio of positive and negative chatter and number of mentions
  • The NetClass Metric is comprised of weight values of consumer sentiment and relative importance of the source such as blogs, micro blogs, brand sponsored websites and news sites

HCD Research is a marketing and communications research company, headquartered in Flemington, NJ. The company's services include traditional and web-based marketing and communications research. For additional information on HCD Research, access the company's web site at www.hcdi.net or call HCD Research at (908) 788-9393.


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SOURCE HCD Research, Inc.
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