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Social Media Research Service Allows Pharmaceutical Marketers to Monitor Brand Health
Date:9/7/2010

FLEMINGTON, N.J., Sept. 7 /PRNewswire/ -- HCD Research announced today that it is launching a new syndicated service to help pharmaceutical marketers qualitatively understand consumers' and physicians' sentiment and emotions associated with their particular brand and competitor brands.

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NetClassRX™ helps medical marketers sift through the high volume of digital conversations about their brands and competitor brands by using proprietary algorithms to extract data from websites, forums, blogs and social networks. Data is analyzed in aggregate and reported in a way which addresses the challenges and concerns that are often discussed when monitoring social networks.

"The service allows brand managers to view their brands' health on-line and compare it to the health of competitor brands on a daily basis using a summary dashboard which is supported by detailed reports," explained Glenn Kessler, president and CEO, HCD Research. "It also allows them to detect rumors and determine the impact of new product claims and other news related to their brand within 24 hours."

The dashboard allows marketers to quickly view consumer sentiment on a daily basis and physician sentiment on monthly or quarterly basis for their brands and competitor brands.

NetClassRX is powered by automated data collection and evaluation tools that employ a series of complex algorithms to independently determine the tenor of consumer sentiment regarding classes and brands of products.  The service allows marketers to view an analysis of aggregate data which quantifies the ratio of positive to negative comments for each product in a class of drugs. 

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SOURCE HCD Research, Inc.
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