Navigation Links
Social Media Engagement in Pharmaceutical Industry Hindered More by Internal Lack of Social Confidence than External Regulations, New Research Finds
Date:6/5/2013

NEW YORK, June 5, 2013 /PRNewswire/ -- It is widely recognized that pharmaceutical companies have been slow to master effective social media engagement strategies compared to other industry sectors.  Building on Socializing Your Brand: A Brand's Guide to Sociability research by global public relations firm Weber Shandwick in partnership with Forbes Insights, Weber Shandwick Health explored how global pharmaceutical companies are using social media today to engage key audiences. 

The findings from the new study, Digital Health: Building Social Confidence in Pharma, identify a number of paradigm shifting conclusions. The most surprising finding is that regulatory restrictions are no longer the primary barrier to social engagement. While regulations are a critically important and persistent concern, pharma marketing and communications executives report that they are challenged to a greater extent by socializing their strategies internally, instilling social media confidence in their teams and aligning the right resources. 

"Patients are increasingly harnessing the Internet to gain knowledge about health conditions and even self-diagnose, leading to a more empowered health consumer and more informed patient-physician conversations," said Laura Schoen , President Global Healthcare, Weber Shandwick. "In this new age of participatory medicine, pharmaceutical companies must start by understanding what health communities want and then use digital technologies to reach them with information that meets the demand and takes into account applicable regulations in their markets."The research consisted of 12 in-depth telephone interviews with senior in-house pharmaceutical executives responsible for social media decisions.  Interviews took place in Europe, the United States, Asia and '/>"/>

SOURCE Weber Shandwick
Copyright©2012 PR Newswire.
All rights reserved

Page: 1 2 3 4 5

Related medicine technology :

1. Medical Guardian Announces Social Media Partnership with Senior Citizen Charity
2. Large-Scale Meta-Analysis Shows Age Not a Social Barrier to Opioid Use and Misuse
3. Cook Medical, Zimmer, Pro-Dex & J&J to Share Innovative Social Media Approaches to Marketing Device Products in Minneapolis
4. Forbes Names Pharmalot, a UBM Canon Pharmaceutical Media Group Brand, as a Top Social Media Influencer
5. ResearchMoz.US: Direct to Consumer (DTC) Advertising in Pharmaceuticals - Shift From Traditional Mass-Media Platforms Towards Personalization via Online and Social Media- Market Research Report
6. Direct to Consumer (DTC) Advertising in Pharmaceuticals - Shift from Traditional Mass-Media Platforms towards Personalization via Online and Social Media
7. Social Norms, Life Changes and Increasing Pressures Contribute to Substance Abuse Among Adult Women
8. How to Create Dynamic Interactive Social Learning Spaces
9. Cognizant Recognized as a Leader in Pharmaceutical Social Media Analytics in IDC MarketScape
10. ClosedWon Launches QuickQuote at Dreamforce 2012 on Salesforce.coms AppExchange, the Worlds Most Popular Cloud Marketplace for Social Apps for Business
11. World Alzheimers Report 2012 Reveals Stigma and Social Exclusion are Major Barriers for People With Dementia and Their Carers
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:8/20/2014)...   Easy Breathe , the fastest growing online sleep ... " - has received more than 4.5 million unique page views ... thrilled that so many people are finding our blog and reading ... "We,re committed to making sleep apnea more widely known and hope ... sleep apnea news , troubleshooting advice , and ...
(Date:8/20/2014)... NEW YORK, Aug 20, 2014 Reportlinker.com ... available in its catalogue: Global Patient ... This report analyzes the worldwide markets ... following Product Segments: Floor Scales, Infant & Baby ... report provides separate comprehensive analytics for the US, ...
(Date:8/20/2014)... 20, 2014  Quantum Materials Corporation (OTCQB:QTMM) today ... patent families from Bayer Technology Services GmbH, the global ... AG of Leverkusen, Germany . ... intellectual property protection for advances Quantum Materials ... (QD) manufacturing. In addition, the Bayer patents cover ...
Breaking Medicine Technology:Easy Breathe Blog Emerges as the Go-To Resource for Sleep Apnea Sufferers 2Easy Breathe Blog Emerges as the Go-To Resource for Sleep Apnea Sufferers 3Easy Breathe Blog Emerges as the Go-To Resource for Sleep Apnea Sufferers 4Global Patient Scales Industry 2Global Patient Scales Industry 3Global Patient Scales Industry 4Global Patient Scales Industry 5Global Patient Scales Industry 6Global Patient Scales Industry 7Global Patient Scales Industry 8Global Patient Scales Industry 9Global Patient Scales Industry 10Global Patient Scales Industry 11Global Patient Scales Industry 12Global Patient Scales Industry 13Global Patient Scales Industry 14Global Patient Scales Industry 15Global Patient Scales Industry 16Global Patient Scales Industry 17Global Patient Scales Industry 18Global Patient Scales Industry 19Quantum Materials Acquires Bayer Technology Services Quantum Dot Manufacturing and Quantum Dot Solar Cell Patents 2Quantum Materials Acquires Bayer Technology Services Quantum Dot Manufacturing and Quantum Dot Solar Cell Patents 3Quantum Materials Acquires Bayer Technology Services Quantum Dot Manufacturing and Quantum Dot Solar Cell Patents 4
... /PRNewswire/ -- Treatment of,coronary artery disease (CAD) appears to ... study published today in The,American Journal of Cardiology. , ... 10.6 percent from 2002 to 2005, possibly due,to broader ... as well as declines in risk factors like smoking. ...
... Research from Non-clinical Studies Presented at the ... Symposia Molecular,Targets for Cancer Meetings Support Phase ... March 20, 2007,/PRNewswire-FirstCall/ -- Sunesis Pharmaceuticals, Inc. ... SNS-314, at,two leading scientific meetings focused on ...
Cached Medicine Technology:Hospitalization Rates for Coronary Artery Disease Decline in the,U.S. 2Hospitalization Rates for Coronary Artery Disease Decline in the,U.S. 3Sunesis Pharmaceuticals Presents SNS-314 Aurora Kinase Inhibitor,Data Showing Broad Anti-Tumor Activity, Dosing Flexibility 2Sunesis Pharmaceuticals Presents SNS-314 Aurora Kinase Inhibitor,Data Showing Broad Anti-Tumor Activity, Dosing Flexibility 3
(Date:8/21/2014)... Centre, NY (PRWEB) August 21, 2014 ... law firm with over 25 years of experience advocating ... prescription drugs and defective medical devices, announces the launch ... information to those women who believe they have been ... site offers valuable information about the severe adverse side ...
(Date:8/21/2014)... Beach, FL (PRWEB) August 21, 2014 The ... disturbing trend in Boynton Beach, FL. For many years, countless ... make a difference in the community a new helpline was ... and teens in Florida who are seeking to overcome their ... the Troubled Teens Boynton Beach helpline at (561) 257-4053, parents ...
(Date:8/21/2014)... Albuquerque, NM (PRWEB) August 21, 2014 ... created by the Centers for Disease Control and ... facilities in assessing their compliance with the immunization ... policies and the CDC's General Recommendations on Immunizations. ... one of the many procedures in place to ...
(Date:8/21/2014)... 2014 Recently nominated as the Women’s Radio ... journey to be the man he is today. Growing up, ... a positive look on women, respecting them as professionals and individuals. ... and thanks to a man who he had the pleasure of ... , KC Armstrong’s name will ring a bell to most of ...
(Date:8/21/2014)... Today, Fecbek.com, a leading wedding dresses ... of wedding dresses. And all these elegant, gorgeous and ... excellent designers. , A wedding dress or wedding gown ... wedding ceremony. Color, style and ceremonial importance of the ... the wedding participants. In order to satisfy every customer, ...
Breaking Medicine News(10 mins):Health News:Rottenstein Law Group LLP Announces Launch of WeHelpWomen.com 2Health News:Troubled Teens in Boynton Beach, FL Turn to Helpline for Valuable Assistance 2Health News:ACC Health Raises the Bar Again by Completing the CQIIP Certification Program 2Health News:WRNW1's KC Armstrong Expresses Thanks and Appreciation to Howard Stern 2Health News:Elegant Wedding Dresses Are for Sale at Fecbek.com 2
... The American College of Preventive Medicine (ACPM), a national ... physicians who administer individual and community immunization programs, has ... content of its program, Eli Stone, which suggests a ... The show is scheduled to air Thursday, January 31. ...
... AFL ) today reported its fourth quarter results., ... to the,dollar in the fourth quarter, rising 9.0% to ... of 2006. Net earnings were $382 million,or $.78 per ... share, a,year ago. Net earnings included realized investment losses ...
... for food, sex , , WEDNESDAY, Jan. 30 (HealthDay News) ... in drug addicts, even if they,re unaware that they,ve ... by the U.S. National Institute on Drug Abuse (NIDA). ... to monitor brain activity in cocaine-addicted patients while drug-related ...
... preserving Blue Cross,s nonprofit mission gives Michigan ... LANSING, Mich., Jan. 30 Creation of ... people rejected by,commercial insurers and HMOs because of ... the Michigan Senate Health Policy Committee,today. The Senate ...
... SYK ) announced today that it will participate in the ... - 2:20 p.m. Eastern Time 2008 ... Device Conference New York, New ... available,on Stryker,s website at http://www.stryker.com via the For Investors ...
... a pediatric neurologist at The Childrens Hospital of ... Medicine, has been named a Howard Hughes Medical ... 2007, Cheung was one of 15 physician-scientists selected ... Like all those chosen, Dr. Cheung focuses on ...
Cached Medicine News:Health News:Aflac Incorporated Announces Fourth Quarter Results 2Health News:Aflac Incorporated Announces Fourth Quarter Results 3Health News:Aflac Incorporated Announces Fourth Quarter Results 4Health News:Aflac Incorporated Announces Fourth Quarter Results 5Health News:Aflac Incorporated Announces Fourth Quarter Results 6Health News:Aflac Incorporated Announces Fourth Quarter Results 7Health News:Aflac Incorporated Announces Fourth Quarter Results 8Health News:Aflac Incorporated Announces Fourth Quarter Results 9Health News:Aflac Incorporated Announces Fourth Quarter Results 10Health News:Aflac Incorporated Announces Fourth Quarter Results 11Health News:Aflac Incorporated Announces Fourth Quarter Results 12Health News:Aflac Incorporated Announces Fourth Quarter Results 13Health News:Drug-Related Images Trigger Brain's Reward Center 2Health News:Blue Cross Blue Shield of Michigan Says Guaranteed Access Provisions of Insurance Reform Bills Protect Michigan Consumers Twice-Over 2Health News:Blue Cross Blue Shield of Michigan Says Guaranteed Access Provisions of Insurance Reform Bills Protect Michigan Consumers Twice-Over 3Health News:Stryker to Present at Investor Conference 2Health News:Genetics researcher at Children's Hospital selected as Howard Hughes Medical Institute Investigator 2
... Cycling The Tetrad 2 thermal cycler ... MJ Research Tetrad chassis. As before, the ... the power supply is internal, while a large, ... Better yet, updated automatic lids -- Moto Alphas ...
PTC-100 thermal cycler, holds sixteen 25x75mm microscope slides & 24x0.2ml tubes...
... PCR Sprint with 24-well x 0.2ml sub-ambient ... (includes tube thermistor) Heating rates: up to ... from 4-99C; Excellent uniformity: better than 0.5C ... to use programming: directory program storage of ...
... what a thermal cycler can do for ... an easy graphic interface, and best of ... The iCycler thermal cycler will raise your ... do for you.,, iCycler Thermal Cycler Features:, ...
Medicine Products: