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Smith Brothers Cough Drops Wants To Rename Boston "Beardston"
Date:10/24/2013

CHICAGO, Oct. 24, 2013 /PRNewswire/ -- Smith Brothers Co., one of the most trusted names in the cough and cold category since 1847, has issued a challenge to the city of Boston, renaming itself "Beardston" for the duration of the 2013 World Series.

In making the announcement, Smith Brothers CEO Steve Silk wants to pay homage to the Boston Red Sox players whose beards have become a national phenomenon.

"We hope Mayor Thomas Menino and the Boston City Council don't object to our cough drop-in-cheek request," said Silk.  "Mike Napoli, Jonny Gomes and the rest of the Boston Red Sox have shown the nation the sheer power of their beards.  They speak to the team's personality and offer a collective rallying cry about the Boston Red Sox brand—exactly how Smith Brothers thinks of itself."

As a special honor to Boston's shaveless "Sultans of Swat," Smith Brothers Cough Drops will donate a percentage of all of product sales made during the 2013 World Series to the Jimmy Fund benefitting Boston's world-renowned Dana-Farber Cancer Institute.  The Jimmy Fund solely supports Boston's Dana-Farber Cancer Institute, raising funds for adult and pediatric cancer care and research to improve the chances of survival for cancer patients around the world.  This year celebrates the 60th anniversary of the Jimmy Fund and Boston Red Sox relationship, and represents one of the most remarkable partnerships between a team and a charity in the history of professional sports.

According to Mark McCumby, Smith Brothers' Senior Vice President, Sales and Brand Development, "the decision to support this cause was a natural.
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SOURCE Smith Brothers Co.
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