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Smart911 and In Case of Emergency Standard Partner to Enhance Availability of Life Saving Data for Greater Emergency Response

LOS ALTOS, Calif. and FRAMINGHAM, Mass., April 18, 2013 /PRNewswire/ -- In Case of Emergency (ICE) Standard, providers of the number one emergency medical contact information application for smartphones, and Rave Mobile Safety, creators of the acclaimed national public safety service, Smart911, today announced a partnership to enhance the availability of life saving information to emergency first responders. Smart911 automatically provides 9-1-1 dispatchers and first responders with critical information in the event of a 9-1-1 call, while the ICE Standard App presents medical and personal information to on-site response personnel through an innovative smartphone application and wallet card. By integrating the services, medical information entered into the App is not only available to responders on-site via the user's smartphone, it is also automatically delivered to dispatcher workstations whenever they make an emergency call to a Smart911 supported Public Safety Answering Point (PSAP).

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"Smart911 and the ICE Standard share a commitment to delivering data and leading innovation in public safety. There's a lack of adequate, easily accessible medical data in critical care circumstances, and together we're overcoming this issue," said Joseph Ekman , CEO and founder of In Case of Emergency Standard, a division of About The Kids Foundation. "This partnership ensures critical citizen-provided data will be available at each stage of emergency response. We created the ICE Standard division based on my own experience with having heart surgery. The integration of Smart911 and the ICE Standard App will help others who face special medical conditions or any number of other life threatening issues." The App was based on a research paper titled "In Case of Emergency Standard" that Ekman wrote while attending University of San Francisco.

"The implementation of Smart911 in Suffolk County (NY) is a common sense emergency measure which allows for efficient deployment of personnel and resources during critical situations," said Suffolk County Executive, Steve Bellone . "Any information you can have in the event of a medical or mass casualty incident can greatly aid the response process. Between Suffolk County's deployment of Smart911 and the integration with ICE Standard, our emergency responders will be better prepared to respond to emergencies having access to critical information about patients."

Introduced nearly three years ago, Smart911 has grown rapidly and is now available in 29 states and more than 350 municipalities. With Smart911, citizens create Safety Profiles online that contain details about their household they want 9-1-1 to have during an emergency. When a citizen places a 9-1-1 call, their Safety Profile is displayed to the call-taker and data can be immediately relayed to teams in the field for a better understanding of a situation and more effective emergency response. Fire crews can know such things as how many people live at a home and the location of bedrooms. EMS can know about specific medical conditions for fast, precise medical treatment. And because profiles contain photos, in the event of a missing child, police can gain an advantage by receiving an image in seconds versus hours.

The ICE Standard App has a special feature on a smartphone lock screen which displays a person's updated medical information, emergency/medical contacts, medical insurance information, blood type, name, address and a photo verification of the individual. The App has a unique feature that uses color coding to reflect the severity of medical information. Red indicates an individual has severe allergies, medical devices, health conditions, or is on medications. Yellow indicates the individual is taking medications. Green indicates the user does not have health complications. The color coding helps first responders quickly determine the severity of potential issues with the patient.

"We are broadening the sources of data available through Smart911 by integrating the foremost emergency medical contact information App," said Tom Axbey , CEO of Rave Mobile Safety. "Smart911 and the ICE Standard App, through Smart911Connect, will provide public safety agencies and the citizens they serve a unique way to enhance communications, and ultimately, improve the level of emergency response services throughout a situation. We look forward to this partnership further helping first responders avert tragedy and save lives."

About ICE Standard App
ICE Standard, the In Case Emergency Standard Card App for Apple iPhone, iPad and Google Android, is the #1 emergency medical contact information application. 5 STAR Rated, the ICE Standard App is being used in 105 countries worldwide. The ICE Standard App is provided by About The Kids Foundation, located in Los Altos, California,

About Rave Mobile Safety
Rave Mobile Safety is the most trusted software partner for campus and public safety. Used by leading institutes of higher education and state and local agencies, the award-winning portfolio of Rave SafeCampus, Rave Alert, Rave Guardian, Eyewitness, Smart911 and SmartPrepare enables millions to feel safe, secure and connected. Rave Mobile Safety is headquartered in Framingham, MA. For more information, please visit

Marty Querzoli
Davies Murphy Group
Public Relations for Rave Mobile Safety 
(781) 418-2433

SOURCE Rave Mobile Safety
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