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Skin Integrity Products (SIP): Effective Distribution Networks Are Key to Penetrating Western European Market, Says Frost & Sullivan
Date:11/21/2012

nd expansion of their distribution networks."

Varied government policies related to reimbursement, prescription requirements, and CE mark requirements, have further contributed to the challenges of non-European competitors entering the market.

In addition, high entry barriers for non-European manufacturers have, interestingly, had a detrimental effect on local manufacturers. Limited competition has stunted market growth, even while dampening aggressive marketing and awareness raising activities.

"Aggressive marketing and proactive product promotion will encourage patients to explore all available solutions," advises Devadason. "Product innovation will be necessary to accelerate market growth."

If you are interested in more information on this study, please send an email with your contact details to Anna Zanchi, Corporate Communications, at anna.zanchi@frost.com.

Skin Integrity Products Market in Western Europe is part of the Advanced Medical Technologies Growth Partnership Service programme, which also includes research in the following markets: Custom Procedure Trays and Packs Move Towards Standardisation, Western European Patient Prepping Products Market and Hand Hygiene Champions the Cause of Infection Control. All research included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.

About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.

Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

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