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Sihuan Pharmaceutical Announces 2013 Interim Results
Date:8/26/2013

, respectively. Meanwhile, the Company's established products such as Chuanqing, Qu'Ao, Qingtong and GM1 recorded steady sales growth on the back of deepened market penetration, especially into low-end markets.

Non-CCV Products

The increasingly fierce price competition in the Chinese market of non-exclusive products led to relatively lower sales volume of the Company's non-CCV products, which are predominantly non-exclusive drugs. Nevertheless, sales of and Zhuo'Ao increased by 59.1% and 21.8% respectively.

Clear sales and marketing strategies achieved positive resultsDuring the Period, the Company stepped up its academic promotion work as well as boosted incentives to distributors for Kelinao and Oudimei, thereby encouraging more frequent promotion of our products and increasing clinical use. In the meantime, the company speeded up market penetration of Oudimei by provincial tender wins and supplementary tender submissions in provinces where tenders were delayed. As a result, the Company successfully accelerated the sales rebound of Kelinao and Oudimei. On the other hand, the Company achieved satisfying results through appropriate tender strategies for each product, depending on competitiveness of their markets and their level of maturity in different markets. For products at earlier stages of development and are exclusive or have fewer competitors, the Company expanded market coverage by provincial tender wins and supplementary tender submissions in provinces where tenders were delayed. For non-exclusive products, the Company strategically expanded its access to low-end markets with EDL ("Essential Drug List") tender wins and participation in the rural cooperative medical scheme.

New products development enter into the harvest periodSince Xuanzhu Pharma Co., Ltd. becoming a wholly-owned subsidiary of the Company in 2012, the Company achieved a number of breakthroughs by leveraging its effective resources integration. To date, th
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SOURCE Sihuan Pharmaceutical Holdings Group Ltd.
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