Sustained Growth Momentum via Diversified Product PortfolioCCV Products
In 2012, the CCV business remained the Company's largest revenue contributor. Driven by a broadened revenue base, sales of CCV products soared 38.8% to RMB2,803.9 million, accounting for 92.2% of the Company's total revenue.
Sihuan Pharmaceutical's continuous efforts in product diversification were evident in the impressive growth in sales of its promising products. The Company has strengthened its academic promotion and grew sales of Danshen Chuanxiongqin injection, Yuanzhijiu, Yimaining and Yeduojia, Guhong injection significantly by 776.6%, 334.0%, 101.7%, 188.4%, 118.9% to RMB 73.1 million, RMB 361.2 million, RMB 125.9 million, RMB 73.5 million, and RMB 205.5 million, respectively. Building on stronger operational efficiency after integration of its distribution network, sales of Oudimei improved in the second half of 2012 and increased 6.3% to RMB696.1 million for the year.
The Company's established products also maintained steady growth with a deepened market penetration, especially into low-end markets. Sales of Kelinao, GM1, Qu'Ao, Qingtong and Chuanqing for the year grew by 22.7%, 51.2%, 35.6%, 46.6% and 12.5% to RMB649.6 million, RMB217.1 million, RMB 92.5 million, RMB67.0 million and RMB93.0 million, respectively.
In view of building a further diversified product portfolio, the Company stepped up its efforts in promoting key non-CCV products during the year under review. Thanks to the Company's effective sales and marketing strategy, sales of Ren'Ao, Zhuo'Ao, Bi'Ao and Luoanming rose 67.8%, 58.4%
|SOURCE Sihuan Pharmaceutical Holdings Group Ltd.|
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