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Sigma-Aldrich Unveils Dynamic New Web Presence
Date:3/29/2011

ST. LOUIS, March 29, 2011 /PRNewswire/ -- Sigma-Aldrich Corporation (Nasdaq: SIAL) announced the release of the first phase of its new website, www.sigma-aldrich.com. The new site has been redesigned to support and enhance scientific workflow in an effort to help researchers more easily find the information, tools, products and services they need to accelerate research and discovery. The Company plans to continue to roll out innovative upgrades to the site over the next twelve months.

Based on input from hundreds of customer interviews, the new design is expected to strengthen the already powerful connection between Sigma-Aldrich and the research and manufacturing communities. By incorporating numerous user-requested features and cutting-edge usability techniques, visitors to the site will find quick availability and easy access to Sigma-Aldrich's industry-leading search tools, including Structure Search and Your Favorite Gene, as well as access to rich technical data, the latest relevant research developments, and information about Sigma-Aldrich products and services.

"First announced to the investment and customer communities as part of Sigma-Aldrich's Strategic Plan, our enhanced web presence focuses on customer requirements and their need for better, faster scientific results," said Rakesh Sachdev, Sigma-Aldrich President and CEO. "We expect these enhancements to accelerate the already extensive use of our website for research and for the convenient purchase of scientific products. In 2010, our online sales accounted for nearly one-half our Company's research product revenue."

Amanda Halford, Vice President eBusiness at Sigma-Aldrich said, "Sigma-Aldrich is proud to serve as a Company of scientists helping fellow scientists. Our new website provides researchers across multiple disciplines with the information and tools they require to select the best products for their experiments. The internet is a major component in scientists' daily professional lives. We expect that the cutting-edge evolution of our website will continue to make the Sigma-Aldrich site one they will want to visit again and again."

Cautionary statement: The foregoing release contains forward-looking statements that can be identified by terminology such as "plans to", "is expected", "will find", "expects," or similar expressions, or by expressed or implied discussions regarding potential future revenues from products derived there from. You should not place undue reliance on these statements. Such forward-looking statements reflect the current views of management regarding future events, and involve known and unknown risks, uncertainties and other factors that may cause actual results to be materially different from any future results, performance or achievements expressed or implied by such statements. There can be no guarantee that the launch of the new website will achieve any particular levels of revenue in the future. In particular, management's expectations regarding the launch could be affected by, among other things, unexpected regulatory actions or delays or government regulation generally; the Company's ability to obtain or maintain patent or other proprietary intellectual property protection; competition in general; government, industry and general public pricing pressures; the impact that the foregoing factors could have on the values attributed to the Company's assets and liabilities as recorded in its consolidated balance sheet, and other risks and factors referred to in Sigma-Aldrich's current Form 10-K on file with the US Securities and Exchange Commission. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, believed, estimated or expected. Sigma-Aldrich is providing the information in this press release as of this date and does not undertake any obligation to update any forward-looking statements contained in this press release as a result of new information, future events or otherwise.

About Sigma-Aldrich: Sigma-Aldrich is a leading Life Science and High Technology company committed to Enabling Science to Improve the Quality of Life. Its chemical and biochemical products and kits are used in scientific research, including genomic and proteomic research, biotechnology, pharmaceutical development and as key components in pharmaceutical, diagnostic and other high technology manufacturing. The Company has customers in life science companies, university and government institutions, hospitals, and in industry. More than one million scientists and technologists use its products. Sigma-Aldrich operates in 40 countries and has 7,900 employees providing excellent service worldwide. For more information about Sigma-Aldrich, please visit its award-winning website at http://www.sigma-aldrich.com.

Sigma-Aldrich is a trademark of Sigma-Aldrich Biotechnology L.P. and Sigma-Aldrich Co.


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SOURCE Sigma-Aldrich Corporation
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