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Sigma-Aldrich Enhances Customer Focus in China - Unveils Dynamic New Website and Expands Product Offering Through Vetec Brand
Date:10/29/2012

ST. LOUIS, Oct. 29, 2012 /PRNewswire/ -- Sigma-Aldrich Corporation (Nasdaq:  SIAL) today announced the launch of a redesigned website for China, www.sigmaaldrich.com/china, which offers more relevant content, improved search results, enhanced product detail pages and a completely translated homepage.  The Company also unveiled its new Vetec brand product line, providing the China market with an even broader portfolio of reliable-quality laboratory reagents, designed to meet the research needs of local customers.  These additions complement Sigma-Aldrich's existing presence in China and further enhance the Company's localization strategy.

"Sigma-Aldrich has a well-established presence in China," said Shaf Yousaf, Chief Marketing Officer.  "The Company is widely known for its direct sales team with strong customer relations, its vast distribution network and its expanding Asia-Pacifc footprint.  China represents a significant opportunity for us.  We expect the Vetec brand and enhanced local web presence will support organic growth, while further demonstrating our long-term commitment to this market."

All of the products offered under the new Vetec brand have been tested to ensure they meet Sigma-Aldrich's quality control standards for integrity, consistency and reliability and are certified by Sigma-Aldrich using methodologies employed worldwide.  For more information, including ordering details and a complete listing of Vetec products, visit sigma-aldrich.com/vetec.

"Sigma-Aldrich is focused on localization in Asia-Pacific to better meet the needs of our customers in the region," said Wilson Wang, Managing Director, Greater China.  "Vetec and the new website were designed with the Chinese customer in mind.  Vetec provides scientists with a reliable-quality alternative for the chemicals and biochemicals they use daily and will help the Company meet the
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