Navigation Links
Shifting Marketing Resources in Medical Device Organizations Key to Cutting & Growing Simultaneously
Date:12/20/2013

CHAPEL HILL, N.C., Dec. 20, 2013 /PRNewswire/ -- Developing and maintaining an efficient and effective marketing group within the Medical Device industry is increasingly challenging due to today's plethora of global regulations and competitive challenges. In this environment where every expense is scrutinized, leaders must understand optimal resource and staffing levels to help them to prioritize roles and responsibilities that will be beneficial to the overall growth of their organization.

Recent research by benchmarking firm, Best Practices, LLC found that many Medical Device companies are faced with the dueling pressures of controlling or reducing marketing costs while increasing sales and profits. This requires parallel tactics of cutting, shifting, and expanding in different parts of the global enterprise. Research also showed that shifting marketing resources from lower growth regions and expanding them in higher growth markets will be key to cutting and growing simultaneously.

The report, "Medical Device Marketing Excellence: Optimizing Group Structure & Operations," presents Medical Device marketing benchmarks around budgets, and staffing (by geography and company revenue). It also reviews how marketing functions are organized and highlights anticipated trends such as increased or decreased spending and staffing on a range of marketing activities.

Key study topics include:

  • Optimal Resourcing And Staffing
  • Outsourcing And Off-Shoring Levels
  • Key Marketing Activities To Undertake
  • Future Growth In Mature Vs. Emerging Markets

This benchmarking research drew participation from 15 Medical Device leaders from 15 companies. The study contains over 400 metrics and presents two segments - large companies and emerging companies - to inform marketing leaders from both large and small companies.

To access the full report, or to download a complimentary summary containing insights found in this report, click on the following link: http://www.best-in-class.com/rr1256.htm.

For more information on other recent primary research studies, contact us at 919.403.0251. For related research, visit our Best Practices, LLC website at http://www.best-in-class.com/.

ABOUT BEST PRACTICES, LLC

Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations. Best Practices, LLC believes in the profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies.


'/>"/>
SOURCE Best Practices, LLC
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. EpiVax-Novozymes Tregitope-Albumin Fusion Moves Paradigm-Shifting Treatment for Diabetes Closer to Clinical Trials
2. Proprietary Medical Device Data Helps Businesses Adapt in the Shifting Healthcare Landscape, Post-Affordable Care Act
3. MCOs Shifting Control Over Office-Administered Products from Medical to Pharmacy Benefit, Particularly Affecting Rheumatoid Arthritis Therapies
4. Rapid Fire Marketing Funds Development of Second Generation Vapor Inhaler
5. Althea Technologies Appoints Dr. Kristin DeFife, Director, Biologics Manufacturing And Jack Wright, VP, Sales and Marketing
6. Rethinking Research Ethics: Carnegie Mellon and McGill Researchers Challenge Post-marketing Trial Practices
7. Grant & Eisenhofer Represents Lead Whistleblower in Historic $1.6 Billion Settlement with Abbott Laboratories Over Off-Label Marketing of Antiepileptic Medication Depakote
8. New Report Outlines Use of Innovative Marketing to Engage Customer Groups that are Key to the Pharmaceutical Industry
9. Global Pharmaceutical Survey 2012-2013: Market Trends, Marketing Spend and Sales Strategies in the Global Pharmaceutical Industry
10. Rapid Fire Marketing: CANNAcig to Sponsor Medical Cannabis Cup 2012 in San Francisco
11. New Medical Device Study Offers Key Marketing Budget and Staffing Metrics to Promote Effective Use of Resources
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:12/9/2016)... Pa. , Dec. 9, 2016 Department ... announced temporary regulations for medical marijuana dispensaries under Act ... Pennsylvania Bulletin , and are now available online ... is needed in the plan for operation; process for ... dispensary; as well as where the dispensary facilities can ...
(Date:12/8/2016)... Australia Ophthalmic Lasers Market Outlook to 2022 ... Market Outlook to 2022", provides key market data on ... in millions of US dollars, volume (in units) and ... Femtosecond Lasers and YAG Lasers. The report also ... of these market segements, and global corporate-level profiles of ...
(Date:12/8/2016)... Global Interventional Radiology Market: Scope and ... radiology market analyzes the current and future prospects ... executive summary, including a market snapshot that provides ... The research is a combination of primary and ... our research efforts along with information collected from ...
Breaking Medicine Technology:
(Date:12/8/2016)... ... December 08, 2016 , ... The West Virginia Medical ... 2017. The name change aligns the entire company with its existing Quality ... quality. , “We are very proud of the achievements associated with the West ...
(Date:12/8/2016)... ... December 08, 2016 , ... ZyDoc ... Language Processing–Enabled and Conventional Data Capture Methods for Input to Electronic Health Records: ... , Results of the comparative usability study demonstrate that a dictation-based method (“NLP ...
(Date:12/8/2016)... (PRWEB) , ... December 08, 2016 , ... With the ... created the “What’s In Your Mouth?” (WIYM) campaign to inform dentists and patients about ... Dentistry, the dental implant and prosthetic market in the U.S. is projected to reach ...
(Date:12/8/2016)... (PRWEB) , ... December 08, ... ... Presence Suite 10.2 version gives development continuity to its innovative Unified Instance ... channels management capacity. In addition, this new version optimizes the unattended auto-dialing ...
(Date:12/8/2016)... ... ... California Senate Bill (SB) 863, signed into law in 2012, may have ... according to CompScope™ Medical Benchmarks for California, 17th Edition , a study by ... payments per claim in California decreased 4 percent in 2013 and then 3 percent ...
Breaking Medicine News(10 mins):