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Shifting Marketing Resources in Medical Device Organizations Key to Cutting & Growing Simultaneously
Date:12/20/2013

CHAPEL HILL, N.C., Dec. 20, 2013 /PRNewswire/ -- Developing and maintaining an efficient and effective marketing group within the Medical Device industry is increasingly challenging due to today's plethora of global regulations and competitive challenges. In this environment where every expense is scrutinized, leaders must understand optimal resource and staffing levels to help them to prioritize roles and responsibilities that will be beneficial to the overall growth of their organization.

Recent research by benchmarking firm, Best Practices, LLC found that many Medical Device companies are faced with the dueling pressures of controlling or reducing marketing costs while increasing sales and profits. This requires parallel tactics of cutting, shifting, and expanding in different parts of the global enterprise. Research also showed that shifting marketing resources from lower growth regions and expanding them in higher growth markets will be key to cutting and growing simultaneously.

The report, "Medical Device Marketing Excellence: Optimizing Group Structure & Operations," presents Medical Device marketing benchmarks around budgets, and staffing (by geography and company revenue). It also reviews how marketing functions are organized and highlights anticipated trends such as increased or decreased spending and staffing on a range of marketing activities.

Key study topics include:

  • Optimal Resourcing And Staffing
  • Outsourcing And Off-Shoring Levels
  • Key Marketing Activities To Undertake
  • Future Growth In Mature Vs. Emerging Markets

This benchmarking research drew participation from 15 Medical Device leaders from 15 companies. The study contains over 400 metrics and presents two segments - large companies and emerging companies - to inform marketing leaders from bo
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SOURCE Best Practices, LLC
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