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Senetek PLC Launches Dedicated Pyratine-6(TM) Website
Date:1/27/2009

NAPA, Calif., Jan. 27 /PRNewswire-FirstCall/ -- Senetek PLC (OTC Bulletin Board: SNKTY), a life sciences company engaged in the development of technologies that target the science of healthy aging, announced today the launch of a dedicated Pyratine-6(TM) website, http://www.Pyratine-6.com, that provides information to consumers and medical professionals about Pyratine-6, Senetek's advanced cytokinin technology.

The website (http://www.Pyratine-6.com) is a comprehensive and convenient resource for information on Senetek's anti-aging cytokinin technology and the Pyratine-6(TM) product line, which includes Pyratine-6(TM) Lotion, Creme, Foaming Cleanser, Soft Creme + 10% Vitamin C. An SPF product will be introduced in Spring 2009 to complete the Pyratine-6(TM) line.

Detailed sections provide site visitors with a scientific analysis of cytokinins for therapeutic applications, and present the results of a 12-week independent clinical trial that demonstrates the efficacy of Pyratine-6(TM) for roughness, erythema, hyperpigmentation, skin moisture, and fine wrinkles. Also featured is Senetek's history in the development of innovative skincare technologies, including the cytokinins Kinetin and Zeatin. Additionally, a dedicated physician-only section will soon provide local resources, staff training tools and sales support to the medical community.

"The launch of the Pyratine-6(TM) website allows both consumers and physicians practical, reliable access to cutting-edge anti-aging information and products from Senetek," said Frank Massino, CEO of Senetek PLC. "The straightforward design of the site echoes and supports our research-based, results-driven technology."

About Senetek, PLC

Senetek PLC (OTCBB:SNKTY) is a life sciences company engaged in the development of break
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