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Schering-Plough Announces European Launch of BRIDION(R) (Sugammadex)
Date:9/10/2008

First product launch following acquisition of Organon BioSciences

KENILWORTH, N.J., Sept. 10 /PRNewswire-FirstCall/ -- Schering-Plough Corporation (NYSE: SGP) today announced that the European launch of BRIDION(R) (sugammadex) injection has begun with its introduction this week in Sweden, and that the product is expected to be available soon in the United Kingdom and Germany, with several other European markets to follow by the end of the year and in early 2009.

"The introduction of BRIDION in Europe represents an important advance for anesthesiologists and the patients they care for during surgery, and is a significant achievement for Schering-Plough, as we bring our first product to market since combining with Organon BioSciences," said Fred Hassan, chairman and CEO. "BRIDION has the potential to transform the practice of anesthesia, and it is a tremendous example of our company's innovation and leadership in this field."

BRIDION was discovered by researchers at the company's facility in Newhouse, Scotland, and was approved for marketing by the European Commission on July 29. It is the first and only selective relaxant binding agent (SRBA) and represents the first major pharmaceutical advance in the field of anesthesia in two decades. BRIDION is indicated for routine reversal of the commonly used muscle relaxants rocuronium or vecuronium and for immediate reversal of rocuronium in adults, and for routine reversal following rocuronium in children and adolescents (2-17 years of age). Rocuronium and vecuronium are given as part of general anesthesia to relax a patient's muscles during surgery.

BRIDION works in an entirely novel way by encapsulating the muscle relaxant molecule and rendering it inactive. It was s
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SOURCE Schering-Plough
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