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SastoMed Starts Granulox Sales Today
Date:4/16/2012

WITTEN, Germany, April 16, 2012 /PRNewswire/ --

Subsequent to the granting of the CE mark authorizing production, distribution and sales in the member countries of the European Union, and after fifteen months of intensive strategic and operational preparation, global licensee SastoMed GmbH has initiated sales of Granulox today on the official approval of the first batch of products. Granulox, a spray aiming at improved healing of chronic wounds, is based on a patent by SanguiBioTech GmbH. It currently is the only therapeutic which can help to soothe the problem of hypoxia i.e. the lack of oxygen supply to chronic wounds. Indications as granted by the CE mark include diabetic foot, leg ulcer and decubitus ulcer.

"It is worth noticing", SastoMed Managing Director Michael Sander emphasized, "that thanks to our highly focused approach and diligent professional work we managed to obtain the CE mark ahead of our 2010 schedule but are fully prepared now for a head start into actual commercialization. This was our goal from the beginning and this first part of the mission was fully accomplished."

According to information provided by the joint venture company, SastoMed GmbH over the past months hired and trained a sales team of experienced wound management experts who will now take care of the German market. They will be supported by additional sales representatives. The sales team is focused on Granulox exclusively. In the course of premarketing activities multiple contacts among hospitals, wound ambulances and wound care practitioners have already been made aware of the advantages of Granulox. Based on the reaction by numerous experts, SastoMed, therefore, is pursuing ambitious sales targets and expects to having gained a 10% share of the market for modern wound treatment by the end of 2013.

The detailed marketing plan for the current year includes advertisement campaigns in specialized trade media, noticeable presence at key wound management
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SOURCE Sangui Bio Tech International Inc.
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