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Sarnova Launches Curaplex Private Label Brand

DUBLIN, Ohio, Nov. 9, 2012 /PRNewswire/ -- Sarnova, Inc., the nation's leading specialty distributor of healthcare products in the emergency medical services (EMS) and acute care markets, has launched Curaplex®, a private label brand that offers everyday healthcare products tailored to the specific needs of clinicians. The Curaplex portfolio includes products and solutions for emergency care, acute care and long-term care.

Through high service levels, national distribution and multi-faceted market integration, Curaplex is designed to streamline the procurement of specialty healthcare products throughout the continuum of care. "We are working to serve our customers even better as the healthcare industry evolves," said Jeff Prestel, president of Sarnova. "The Curaplex brand is designed to help our customers better balance their spending with products that offer the right quality and value."

Curaplex is distributed and supported by Sarnova's major companies: Bound Tree Medical, Emergency Medical Products, Inc. (EMP) and Tri-anim Health Services, Inc. Bound Tree and EMP support pre-hospital, EMS products, while Tri-anim supports respiratory, anesthesia and critical care products.

The Curaplex 2013 Healthcare Product Portfolio was officially released in November 2012. The catalog features respiratory, anesthesia and critical care products that are distributed through Tri-anim. Sarnova also launched the Curaplex website ( in November, which provides inclusive information about products throughout the continuum of care.

"Our priority at Sarnova is to help healthcare providers improve patient outcomes with effective treatment," said Tim Rubert, vice president of private label and business development at Sarnova. "Curaplex products meet the everyday needs of providers and patients with an ever expanding portfolio of products and continuous quality improvement."

About Sarnova, Inc.
Sarnova is a leading specialty provider of healthcare products across the emergency medical services (EMS) and acute care continuum. It is comprised of three major business units: Bound Tree Medical, Emergency Medical Products, Inc. (EMP) and Tri-anim Health Services, Inc. Both Bound Tree and EMP are focused on EMS and pre-hospital medical supplies, while Tri-anim specializes in acute care and respiratory products. Together, Sarnova offers more than 100,000 healthcare products to thousands of emergency care providers, hospitals and advanced patient-care facilities nationwide. For more information, visit

About Bound Tree Medical
With over 30 years of experience, Bound Tree Medical is a value-added distributor of emergency medical equipment, pharmaceuticals and supplies for EMS professionals in the pre-hospital marketplace. The company supports customers in agencies, fire departments, hospitals, educational institutions and the government with thousands of quality products from leading EMS manufacturers. Bound Tree employs EMS-experienced account managers, customer service representatives and product specialists and understands the needs and demands of EMS providers. For more information, visit

About Emergency Medical Products, Inc. (EMP)
EMP is an emergency medical equipment supplier that specializes in EMS, hospital, public safety, clinic and campus medical supplies. The company has served EMS agencies, fire departments, educational institutions and other medical professionals for over 38 years. EMP is a direct sales organization that offers an industry leading e-commerce website, customer service support and an extensive medical supplies catalog. For more information, visit    

About Tri-anim Health Services, Inc.
Tri-anim is a specialty healthcare supplier that provides innovative products paired with clinical expertise for hospitals and advanced patient-care facilities. With over 30 years of experience, Tri-anim understands the business of healthcare and offers value-oriented programs designed to improve patient care and maximize operational efficiencies. Combined with a fast and reliable supply chain, nationwide sales support, in-service training and one-call customer care, Tri-anim specializes in healthcare excellence. For more information, visit  

SOURCE Sarnova, Inc.
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