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Sanovas Launches Next Generation Surgical Imaging Technology
Date:4/22/2013

further serve to reduce providers' acquisition costs of endoscopic camera systems by as much as 80% and reduce, if not completely eliminate the significant repair and maintenance expenditures that currently plague the operating budgets of health care providers'.

Market indicators relate that the U.S. and emerging global surgical camera markets are poised for immediate, explosive growth. According to a new report by iData Research (www.idataresearch.net), the leading global authority in medical device and pharmaceutical market research, 'the overall U.S. video, high-tech and integrated operating room (OR) equipment market was worth $1.49 billion in 2009. This market, which experienced a strong decline during the economic recession, is expected to recover, exceeding $2 billion by 2016. The shift towards high-definition (HD) cameras and displays, improved OR efficiency and increasing surgical volumes will drive the market, particularly in the integrated OR and surgical camera segments.'

"As minimally invasive surgical procedures become the standard of care, globally, the MicroCam™ will vastly improve the expansion and operative capabilities of the science," stated Gerrans. "Doctors will no longer have to struggle using one imaging source for the duration of their procedure. We can now put "eyeballs" on most any instrument and give the Doctor a wide variety of images and viewing angles."

As part of the company's commitment to synergize collaboration and expedite product development, Sanovas is extending its subject matter expertise in software, mechanical, electronic and optical engineering to its OEM partners.

Sanovas' OEM Plug & Play MicroCam™ surgical camera initiative is intended to offer an immediate, meaningful solution to the industry, providers and patien
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SOURCE Sanovas Inc.
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