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Sanofi Pasteur Launches Nationwide Education Campaign to Help Parents Make Informed Decisions about Immunization
Date:11/17/2011

SWIFTWATER, Pa., Nov. 17, 2011 /PRNewswire/ -- Sanofi Pasteur, the vaccines division of Sanofi (EURONEXT: SAN and NYSE: SNY), announced today the introduction of a new education campaign designed to help answer parents' questions about immunization and to offer health-care professionals a reference tool to supplement their discussions about vaccination with patients.

The ImmYounity(SM) campaign provides consumer-friendly, accurate and science-based information about immunization that can be easily accessed at www.vaccines.com. The site contains useful facts and resources, including visuals that can be easily shared via social media and email, and is supplemented by educational brochures offered for use by health-care providers.

The Current Immunization Environment
While a majority of parents are committed to childhood vaccination, a rising tide of questions has emerged over the past 20 years regarding the benefit and safety of vaccines. Many parents have questions about vaccines and are looking for credible sources of information that respect their desire to come to a decision on their own terms. While parents continue to look to health-care professionals for information,(1) they also have more access than ever before to many other sources of information(2) that can be confusing, conflicting, and ultimately make it more difficult for parents to come to a well-informed decision about what is best for their children.

Immunization Roundtable Provides Input on Campaign
Leading up to the launch of ImmYounity, Sanofi Pasteur conducted a roundtable of thought leaders, including clinicians, public health leaders, and parents. The roundtable was conducted via Webcast with 22 experts. Following a short presentation on the current immunization environment and an initial view of the ImmYounity'/>"/>

SOURCE Sanofi Pasteur
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