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Sabi Launches with a Series of Well-Designed Health and Wellness Products

PALO ALTO, Calif., Jan. 19, 2012 /PRNewswire/ -- Sabi, a new Palo Alto-based company, launches today with a line of lifestyle and wellness products designed to transform life's small tasks into moments of joy. Founded by entrepreneur Assaf Wand, Sabi fulfills Wand's mission to create products that infuse the tasks and rituals of daily life with a sense of delight, while also inspiring users to appreciate life's little moments.

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Designed by Swiss-born, San Francisco-based designer Yves Behar and his team at fuseproject, Sabi products marry superb functionality with simplicity in order to make life's most basic to do's—from taking daily vitamins to taking out the trash—both more engaging and more enjoyable. The company's first collection is Vitality, a line of accessories for medication and pill management. Future collections – in the household and travel spaces -- will be released in the coming months.

According to a 2011 drug survey conducted by Consumer Reports National Research Center, 49 percent of American adults take prescription medicine, with an average number of 4.5 prescriptions each. Likewise, a 2011 study from the Centers for Disease Control and Prevention reports that more than half of U.S. adults use vitamins or other dietary supplements.

"There is an increasing desire by people across the age spectrum to maintain an active lifestyle," says Assaf Wand, CEO and founder of Sabi. "Unfortunately, there's a stigma surrounding products that help people manage their medications--largely because they're made from cheap materials, look sterile, and can make people feel like patients in their own homes. Each Sabi product is designed for functionality, but we also pay close attention to the emotional and aesthetic aspect of each design."

Inspiration to create Sabi first struck Wand when his wife, then pregnant with their first son, went shopping for a case for her prenatal vitamins and supplements, and couldn't find anything on the market that was both easy to use and aesthetically appealing. Wand realized there was a need not just for a more attractive way to store pills, but a more organized way to keep vitamins and medications on hand.

"We designed the Sabi brand, products and packaging to express smarter ergonomic functionality, and instill pride of use rather than the stigma of being singled out by daily physical challenges," says Yves Behar. "The detailed design is beautiful and poetic while increasing the functionality.  I believe Sabi will make sense to an older generation in need of solutions, but also to a younger set of users that simply expect good design everywhere."

The nine products in Sabi's first line, the Vitality Line, include:

CARAFE – Coming Soon!
Handy pills + water

CHOP Coming Soon!
Easy pill cutter

Easy pill smasher

Easy pill traveler

Handy pills + water

GRANDE FOLIO-- Coming Soon!
Easy pill organizer

Daily pill clip

HOLSTER FOLIO-- Coming Soon!
Weekly pill carrier

Easy pill dispenser

In addition to the Vitality Line of products, Sabi will launch Agility, a line of products that alleviate the pain and inconvenience of lifting, reaching, and carrying everyday items around the house, as well as Mobility, a line of travel accessories and gadgets that assist in transporting health and wellness essentials. Both collections will be introduced in late 2012.  


Sabi is a new creator of unique health and wellness products. The company takes its name from an ancient Japanese philosophy that exalts everyday life. The design of Sabi products is inspired by an ideal: that life's regular, day-to-day tasks deserve to be elevated.

Sabi's mission is to create products that are intuitively and beautifully designed in order to infuse life's daily rituals with delight. Sabi products marry superb functionality, simplicity, and aesthetics to make the most mundane to-dos – from taking daily vitamins to taking out the trash – more enjoyable. Through its products, Sabi hopes to inspire its users to savor life's little moments.


Founded in 1999 by Swiss-born visionary Yves Behar, fuseproject is committed to projects that utilize technological innovation and design to improve people's day-to-day lives, promote sustainable living, and create positive social change. The fuseproject dream is for all consumers to be aware of the environmental and social impact of materials and packaging, and to buy according to humanitarian, ethical, and environmental loyalties.

fuseproject has designed products and packaging for Jawbone, General Electric, Barnes & Noble, Samsung, Herman Miller, and PUMA.

Media Contact:
Doug Roche
Camron PR


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