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Sabi Launches with a Series of Well-Designed Health and Wellness Products
Date:1/19/2012

PALO ALTO, Calif., Jan. 19, 2012 /PRNewswire/ -- Sabi, a new Palo Alto-based company, launches today with a line of lifestyle and wellness products designed to transform life's small tasks into moments of joy. Founded by entrepreneur Assaf Wand, Sabi fulfills Wand's mission to create products that infuse the tasks and rituals of daily life with a sense of delight, while also inspiring users to appreciate life's little moments.

(Photo: http://photos.prnewswire.com/prnh/20120119/NY38060 )

Designed by Swiss-born, San Francisco-based designer Yves Behar and his team at fuseproject, Sabi products marry superb functionality with simplicity in order to make life's most basic to do's—from taking daily vitamins to taking out the trash—both more engaging and more enjoyable. The company's first collection is Vitality, a line of accessories for medication and pill management. Future collections – in the household and travel spaces -- will be released in the coming months.

According to a 2011 drug survey conducted by Consumer Reports National Research Center, 49 percent of American adults take prescription medicine, with an average number of 4.5 prescriptions each. Likewise, a 2011 study from the Centers for Disease Control and Prevention reports that more than half of U.S. adults use vitamins or other dietary supplements.

"There is an increasing desire by people across the age spectrum to maintain an active lifestyle," says Assaf Wand, CEO and founder of Sabi. "Unfortunately, there's a stigma surrounding products that help people manage their medications--largely because they're made from cheap materials, look sterile, an
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