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SPO Announces Completion of Rebranding Program
Date:11/4/2010

on several vertical applications based on its proprietary technology platform. Moving forward, SPO will operate divisionally through the SPO Wellness(TM), SPO Medical, SPO Baby and SPO Security product lines. Additionally, a new corporate web site and company logo has been launched that can be viewed at http://www.spoglobal.com.

Michael Braunold, President and Chief Executive Officer of SPO commented, "This is an important milestone for the company and its shareholders. With our ability to now focus on vertical market opportunities, we can maximize the value of our technology through commercial partnerships to promote our consumer product lines. Our experience in developing and launching several successful medical product offerings enables us to now effectively focus on mass-market, consumer opportunities going forward. Our primary market is in the wellness space and we are in the latter stages of preparing for launch of our new SPO Wellness(TM) product line. We achieved this through our partnership with Brewer Sports International (BSI), the world's fastest growing multi-faceted advisory firms with a focus on the business of sports and wellness."

As part of this launch program, SPO recently announced that it has signed with several high-profile, professional athletes who have agreed to endorse the SPO Wellness(TM) line of products. This includes the world's first performance monitoring wristband, known as the Wellness 10k(TM). The Wellness 10k(TM) is designed for both children and adults and features a display function to continuously measure the number of daily activities against preset recommended goals. Furthermore, an innovative heart-rate monitor sports watch has also been developed to measure continuous heart-rate without the need to wear a conventional chest strap, unlike many other heart-rate monitor watches that are on the market.

Both SPO Wellness(TM) products are currently at an advanced sta
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SOURCE SPO Medical Inc
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