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SKYCIG, a Leading UK Electronic Cigarette Brand, Announces Acquisition by Lorillard
Date:10/1/2013

es to grow.

FF&P Advisory advised SKYCIG on the transaction with Mark Winkler as Lead Adviser.

About SKYCIG

SKYCIG has been the most trusted electronic cigarette brand within the United Kingdom for a number of years. It has established a large market share in the growing industry and has been voted 'Best Electronic Cigarette in the UK' for two years running in 2011 and 2012 by Smoking.com.  Electronic cigarettes are regarded as the nation's top smoking alternative and SKYCIG are currently the largest UK based brand, with plans to expand further into other EU e-cigarette markets. Electronic cigarettes have the potential to play an important role in the harm reduction dialogue. As well as SKYCIG providing an attractive alternative to smoking traditional cigarettes, they also offer a variety of different flavours to accommodate everyone's taste buds from Crown Vanilla, Crown Cherry, Crown Menthol, Cinnamon, Tobacco Gold, Crown Tobacco and Classic Tobacco.

About Lorillard, Inc.

Lorillard, Inc. (NYSE: LO), through its Lorillard Tobacco Company subsidiary, is the third largest manufacturer of cigarettes in the United States.  Founded in 1760, Lorillard is the oldest continuously operating tobacco company in the U.S.  Newport, Lorillard's flagship premium cigarette brand, is the top selling menthol and second largest selling cigarette in the U.S.  In addition to Newport, the Lorillard product line has four additional cigarette brand families marketed under the Kent, True, Maverick and Old Gold brand names. These five brands include 41 different product offerings which vary in price, taste, flavour, length and packaging.  Lorillard, through its LOEC, Inc. subsidiary, is also the leading electronic cigarette company in the U.S,
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