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RunE2E and Freudenberg IT Create Customer Value Through Implementation of SAP® CRM in Hosted, Private Cloud
Date:5/17/2010

ORLANDO, Fla., May 17 /PRNewswire/ -- The SAP® Customer Relationship Management (SAP CRM) application, configured and managed by RunE2E and hosted in a secure, private cloud enabled by Freudenberg IT (FIT), is powering the complex sales and marketing needs of Cryo-Cell International, Inc., a pioneering healthcare company specializing in stem cell cryopreservation services.

SAP CRM 7.0, provided by RunE2E, enables Cryo-Cell to standardize sales and marketing processes for continued global expansion, and provides insightful reporting and analytic tools that help the company better understand customer behaviors.

The deployment of the solution in a private cloud within Freudenberg IT's world-class hosting environment meets Cryo-Cell's critical data security requirements, while offering greater assurance around system performance and availability.

"Our approach to rapid configuration and setup of SAP CRM within a private cloud is a powerful, yet cost-effective solution that increasingly meets the needs of fast-growing companies, like Cryo-Cell International," said Mark Alexander, CEO, RunE2E.

RunE2E remotely manages the solution, minimizing cost and internal resource needs for Cryo-Cell, which allows the company to focus on the expansion of its business.

"We are pleased to be working with RunE2E and Freudenberg IT to manage our ongoing CRM effort," said Mercedes A. Walton, chairman and CEO of Cryo-Cell International, Inc.  "With the vast expansion of our business, particularly internationally, respected partners like SAP AG, Freudenberg IT, and RunE2E are vital to sustain our success."

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SOURCE RunE2E
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