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RunE2E and Freudenberg IT Create Customer Value Through Implementation of SAP® CRM in Hosted, Private Cloud

ORLANDO, Fla., May 17 /PRNewswire/ -- The SAP® Customer Relationship Management (SAP CRM) application, configured and managed by RunE2E and hosted in a secure, private cloud enabled by Freudenberg IT (FIT), is powering the complex sales and marketing needs of Cryo-Cell International, Inc., a pioneering healthcare company specializing in stem cell cryopreservation services.

SAP CRM 7.0, provided by RunE2E, enables Cryo-Cell to standardize sales and marketing processes for continued global expansion, and provides insightful reporting and analytic tools that help the company better understand customer behaviors.

The deployment of the solution in a private cloud within Freudenberg IT's world-class hosting environment meets Cryo-Cell's critical data security requirements, while offering greater assurance around system performance and availability.

"Our approach to rapid configuration and setup of SAP CRM within a private cloud is a powerful, yet cost-effective solution that increasingly meets the needs of fast-growing companies, like Cryo-Cell International," said Mark Alexander, CEO, RunE2E.

RunE2E remotely manages the solution, minimizing cost and internal resource needs for Cryo-Cell, which allows the company to focus on the expansion of its business.

"We are pleased to be working with RunE2E and Freudenberg IT to manage our ongoing CRM effort," said Mercedes A. Walton, chairman and CEO of Cryo-Cell International, Inc.  "With the vast expansion of our business, particularly internationally, respected partners like SAP AG, Freudenberg IT, and RunE2E are vital to sustain our success."

"On-demand offerings will continue to grow in popularity and RunE2E is doing it the right way,"  said Michael Heuberger, president and CEO, Freudenberg IT.  "By partnering with Freudenberg IT, they can offer their customers a complete turnkey solution that allows the business to make a quick decision on the value of the application and have it up and running within a very short timeframe."

The benefits and cost savings associated with a hosted CRM solution will be highlighted during a special session to be presented at the SAPPHIRE® NOW conference, being held May 16-19 in Orlando, Fla. The session – a customer case study titled "Success in Customer Relationship Management in the Private Cloud" – will be held at 4:30 p.m. on May 18 and jointly presented by RunE2E, FIT and Cryo-Cell. For more information, SAPPHIRE NOW attendees can visit FIT in booth 414c at the conference.

About RunE2E

Alpharetta, GA-based RunE2E is an SAP gold channel partner specializing in the setup and support of SAP CRM and related solutions, including eCommerce, mobile CRM and business analytics.  Its   flagship product, RunCRM, is a qualified SAP Business All-in-One partner solution available on-demand and on-premise. For more information, visit RunE2E at

About Freudenberg IT

Based in Raleigh-Durham, North Carolina, Freudenberg IT (FIT) delivers IT services with an emphasis on SAP Managed Hosting and SAP Remote Basis Support services.  FIT has over 33 years of experience running and hosting SAP and is one of only 12 certified SAP Global Hosting Partners today.  It is FIT's primary objective to maintain a satisfied customer base and is very proud of their 100% customer 'referenceability'.  For more information, please call (866) 772-8242 or visit  

About Cryo-Cell International, Inc.

Based in Oldsmar, Florida, with over 200,000 clients worldwide, Cryo-Cell is one of the largest and most established family cord blood banks. ISO 9001:2000 certified and accredited by the AABB, Cryo-Cell operates in a state-of-the-art Good Manufacturing Practice and Good Tissue Practice (cGMP/cGTP)-compliant facility. Cryo-Cell is a publicly traded company. OTC Bulletin Board Symbol: CCEL. For more information, please call 1-800-STOR-CELL (1-800-786-7235) or visit

SAP, SAPPHIRE and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries.  All other product and service names mentioned are the trademarks of their respective companies.

CONTACT:  Alex Gramling, RunE2E, +1-978-417-9738,

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