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Roundtable of Biopharma Industry Leaders Offers Insights to Market Access Challenges
Date:12/2/2013

fit managers, Medicaid, employers, and accountable care organizations) and primary research with executives from leading biopharma companies. Key areas of focus in the study include

  • Where the most change is expected in managed care and market access
  • The degree to which and how the Affordable Care Act will affect business
  • Top business priorities for managed care
  • Therapeutic categories that represent the highest priorities for payers
  • The biggest market access-related challenges and priorities for biopharma
  • Expectations on what will happen with biosimilars and comparative effectiveness research
  • Which biopharma companies are most effective in dealing with payers, and what differentiates these companies
  • Opportunities and requirements for biopharma companies to positively differentiate themselves in the way they interact and conduct business with payers
  • Assessment of how perceptions and expectations of payers and manufacturers compare across the questions included in the study

"Based on our research, market access dynamics are expected to change dramatically over the next three to five years in a number of areas, ranging from the role of biomarkers, information technology, and comparative effectiveness standards to benefit and formulary design and contracting," said Barnett. "Biopharma companies need to understand and address the implications of these changes to be successful in the forthcoming environment. Our research with payers identified those biopharma companies that are perceived to be best positioned for success over the next few years," he added.

About Promidian
Promidian, an Access Group company, is a management consulting firm that is focused on the pharmaceutical, biotechnology, and life sciences industries. We combine deep industry and functional area knowledge with specialized expertise in market assess
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