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Roundtable of Biopharma Industry Leaders Offers Insights to Market Access Challenges
Date:12/2/2013

NEW YORK, Dec. 2, 2013 /PRNewswire/ -- Promidian, an Access Group company, recently participated in a feature roundtable hosted by Pharmaceutical Executive to discuss how market access dynamics are likely to evolve over the next few years and the implications of this evolution for biopharma companies. A recap of the highlights of the panel discussion is featured in the November issue of the magazine and is available upon request through Promidian at promidianconsulting.com.

The roundtable participants, including executives from the biopharma industry, consulting firms, and trade organizations, brought to the forefront the emerging issues related to market access. This market access dilemma has significant strategic and operational implications for the way the industry develops, launches, and promotes drugs.

"This was a unique forum that brought together a diverse group of industry stakeholders to focus on the issue of where market access is going and what this means for biopharma companies," said Kevin Barnett, Executive Vice President and Managing Director at Promidian.

The roundtable discussions covered a wide range of topics, including how market access dynamics are expected to evolve over the next few years, therapeutic areas that are expected to be among the highest priorities with payers, changes in payment and care delivery models, what payers want from drug manufacturers, and requirements for market access success for biopharma companies vis-a-vis the evolving marketplace.

New Research by Promidian Drives Discussions at Pharmaceutical Executive Roundtable
The dynamic dialogue during the roundtable was fueled by a review of findings from Promidian's Future of Market Access study. The study involved both primary research with managed market executives and market access key opinion leaders (including those from managed care organizations, pharmacy bene
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SOURCE Promidian
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