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Rockbridge Growth Equity Leads Acquisition of Connect America, a Leading Direct to Consumer Provider of Personal Emergency Response Systems (PERS)
Date:1/12/2011

st dynamic and fastest growing companies in the industry.  Partnering with an industry leader like Ken Gross provides management and marketing expertise that is sure to lead to future growth and success."

About Rockbridge Growth Equity, LLC

Rockbridge Growth Equity, LLC is a private equity firm that invests in financial and business services, consumer-direct marketing, and sports, media & entertainment industries.  Based in Detroit, Michigan, Rockbridge owns equity stakes in Ready Financial Group, Protect America, Northcentral University, One on One Marketing and One Reverse Mortgage, and is affiliated with other leading businesses in its target sectors including Quicken Loans, the Cleveland Cavaliers, Title Source, Fathead, Xenith and ePrize. For more information on Rockbridge Growth Equity, visit www.rbequity.com.

About Connect America LLC

Connect America LLC was established in 2004 and is the fastest growing personal emergency response company in the nation. Headquartered near Philadelphia, PA, Connect America has built, in the last 6 years, the 4th largest PERS business in the country. Connect America provides their customers with reliable, and affordable life saving personal emergency response monitoring. For more information on Connect America, visit www.connectamerica.com.

About Falcon Investment Advisors, LLC

Falcon Investment Advisors, LLC ("Falcon") is a private equity firm which invests subordinated debt and equity capital in leading middle market companies. With over $1 billion of capital under management and an experienced investment team, Falcon can invest $10 to $75 million of capital per transaction to support management or leveraged buyouts, growth or acquisition capital, dividend recaps, generational transfers, structured finance and restructuring.  For more information on Falcon pleas
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