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Rockbridge Growth Equity Leads Acquisition of Connect America, a Leading Direct to Consumer Provider of Personal Emergency Response Systems (PERS)
Date:1/12/2011

DETROIT, Jan. 12, 2011 /PRNewswire/ -- Rockbridge Growth Equity, LLC (RGE) announced it has led the acquisition of Connect America LLC (www.connectamerica.com).  Connect America products provide consumers the ability to immediately request medical assistance from anywhere in their home with just the press of a button.

Falcon Investment Advisors, LLC partnered with Rockbridge in the acquisition, providing subordinated debt and preferred equity financing.  The companies also announced Ken Gross, Connect America's founder and CEO, will continue to be a substantial owner in the company and will continue in his role as CEO.

"Connect America is one of the largest direct to consumer players in the industry and its large, scalable platform has been instrumental in growing its business to more than 75,000 customers," said RGE Partner Kevin Prokop. "We believe that Connect America's unique expertise and exceptional management team will be the foundation for substantial growth in the years ahead."

Established in 2004 and headquartered near Philadelphia, Pennsylvania, Connect America differentiates itself from traditional personal emergency response companies through its strategic alliance partnerships, internal marketing expertise and superior customer service.

"I am looking forward to working with Rockbridge and I am confident the relationship is going to transform Connect America into the top direct-to-consumer PERS provider in the country.  Rockbridge and its portfolio of companies support in marketing, technology and operations will be the key to growing our business and opening up new markets."

SPP Advisors, LLC (formerly Security Performance Partners, LLC) represented Connect America in this transaction.  Peter Flynn, Managing Director, commented, "We believe that Connect America was a unique opportunity for Rockbridge to enter the PERS space by acquiring one of the mo
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SOURCE Rockbridge Growth Equity, LLC
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