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Rochester Medical Reports Fourth Quarter and Year-End Results
Date:11/4/2010

offset by increased costs, primarily consisting of increased investment in sales and marketing programs.

For the fiscal year ended September 30, 2010, the Company reported record sales of $41,443,000 compared to sales of $34,799,000 for the previous year.  It reported a net loss for the year of ($254,000) or ($.02) per diluted share compared to net income of $109,000 or $.01 per diluted share for the previous year.  The approximate 19% increase in annual total sales (19% increase on a constant currency basis) resulted from a 28% increase in Rochester Medical Branded Sales (28% increase on a constant currency basis) and a 1% increase in Private Label Sales (1% increase on a constant currency basis).  The decrease in net profit was primarily due to increased investment in sales and marketing.

Non-GAAP Net Income for the current year was $1,220,000 or $.09 per diluted share compared to Non-GAAP Net Income of $865,000 or $.07 per diluted share for the previous year.  The increase for the current year on a Non-GAAP basis is primarily due to increased gross profit resulting from higher sales, partially offset by our increased investment in sales and marketing programs.

Commenting on today's announcement, Rochester Medical CEO and President Anthony Conway said, "Rochester Medical continues to make solid progress.  We are particularly pleased that our ongoing strategic effort to grow our branded sales through increased investment in sales and marketing programs is producing positive results. Now, in order to further enhance the sales and acceptance of Rochester Medical's branded products, we are in the process of significantly expanding our U.S. sales and marketing presence.  By 2010 calendar year end, we plan to complete the addition of over 30 new sales people to our staff."

Conway continued, "This staffing increase and related investment is part of our updated strategic business plan, which includes an objective
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