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Roche Launches New Initiative - 'Roche Goes to Town'
Date:9/20/2010

NUTLEY, N.J., Sept. 20 /PRNewswire/ -- In an effort to stimulate local business activity and encourage its employees to build a deeper connection with the communities in which they work, today, Roche, in partnership with the North Jersey Regional Chamber of Commerce/Clifton Economic Develop Assistance Commission (CEDAC) and the Nutley Chamber of Commerce (NCoC), is launching the "Roche Goes to Town" program in Nutley and Clifton, New Jersey.

Roche has provided each of its full-time New Jersey employees with $25 "Roche Dollars" to spend at local businesses beginning today through October 3. Participating businesses are displaying posters in their storefront windows, so they are easily identifiable to Roche employees. The businesses will later be reimbursed by Roche with U.S. currency.

"It is important for our employees to feel a strong connection to the communities in which they work, and a fun way to do this is to encourage them to patronize the local businesses," said Roche CFO and Nutley Site Head Ivor Macleod. "We adopted this program from Genentech in South San Francisco (U.S. pharmaceutical headquarters for Roche) where it has been very successful for many years. Our goal is to make this an annual event at Roche in New Jersey and we hope that it expands each year."

The roughly 2,500 Roche Nutley employees will begin exploring the local businesses in Nutley and Clifton and start shopping with their Roche dollars today. After becoming more familiar with the local businesses, Roche hopes that its employees will continue to patronize them for years to come.

"The Nutley small business owners that I've spoken to are all so grateful to Roche for launching this very generous program in our town," said Vincent Lo Curcio III, President of the Nutley Chamber of Commerce (NCoC). "Exposing Roche employees to what Nutley has to offer will be a great boost to our local economy." The NCoC represents 230+ local businesses, professionals and civ
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