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Roche Diagnostics, Cedars-Sinai Medical Center Enter Strategic Alliance for Center to Operate as a Roche Molecular Center of Excellence
Date:11/21/2011

INDIANAPOLIS, Nov. 21, 2011 /PRNewswire/ -- Roche (SIX: RO, ROG; OTCQX: RHHBY) announced today the establishment of a strategic alliance with Cedars-Sinai Medical Center in Los Angeles for the center to operate as a Roche Molecular Center of Excellence (MCOE) for the next five years.

As a nationally recognized Roche MCOE, the Medical Center's molecular diagnostics laboratory will be one of the first centers of excellence to offer physicians and patients some of the latest and most advanced molecular technologies, such as Roche's cobas® 4800 BRAF V600 Mutation Test, a companion diagnostic recently approved by the FDA to identify patients who are eligible for treatment with the drug Zelboraf™ (vemurafenib) for inoperable or metastatic melanoma, a deadly form of skin cancer. 

Established in 2002, Roche's MCOE program is designed to create an alliance network that enables non-competing regional laboratories across the U.S. to collaborate and capitalize on scientific knowledge in molecular testing and, in turn, help accelerate the advancement of new test methods and technology.

"Roche is very pleased to welcome Cedars-Sinai Medical Center into the Molecular Center of Excellence alliance," said Whitney Green, Senior Vice President, Molecular Diagnostics at Roche Diagnostics Corporation. "We value their expertise in implementing molecular technologies in the advancement of personalized medicine."

For Cedars-Sinai, the MCOE relationship offers a focal point to bring together many existing initiatives related to personalized medicine diagnostics, as well as a newly created Advanced Biorepository and Morphology Translational Core. "This relationship provides excellent synergy with our vision to be a premier academic medical center in personalized medicine through state-of-the-art translational research for the best patient outcome," said Mahul Amin, M.D., chair of the department of pathology and laboratory medicine. It also com
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