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Rexam Teams with Didit to Enhance Prescription Drug Compliance
Date:9/14/2011

PERRYSBURG, Ohio, Sept. 14, 2011 /PRNewswire/ -- In an effort to boost prescription drug compliance, Rexam Prescription Products has joined with Easy Way, LLC, to help promote the Didit® – one of the world's leading tools to help eliminate the guesswork and confusion of taking prescription medications.

(Photo:  http://photos.prnewswire.com/prnh/20110914/CL67388 )

Didit is a simple device that sticks to any prescription container. Consumers simply take their medication and then push down the tab for that day to keep track. It's completely reusable as the tabs can be reset weekly or daily and the Didit can be transferred from one container to another.

"We are pleased to support this product in its efforts to improve prescription compliance," said Pat O'Connell, VP, Sales and Marketing, Prescription, Rexam Healthcare. "It's another example of our ongoing efforts to deliver packaging solutions that address industry issues and add product and service value.  It is also a clear representation of our business objective: "We Put Patients First."

Rexam and EasyWay will be promoting these products at the upcoming National Community Pharmacists Association (NCPA) Annual Convention and Trade Exposition in Nashville, Tenn., October 8-13.

About Rexam Rexam's vision is to be the best global consumer packaging company. We are one of the largest beverage can makers in the world, and a major global player in rigid plastic packaging. We are business partners to some of the world's most famous and successful consumer brands as well as young, entrepreneurial start-ups. We offer a broad range of packaging services and solutions for different industries, using different materials and technologies. Three things characterize us – leadership in our industry, our commitment to innovation and our passion to deliver exceptional value. Rexam's sales from ongo
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