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ResearchMoz.US: Direct to Consumer (DTC) Advertising in Pharmaceuticals - Shift From Traditional Mass-Media Platforms Towards Personalization via Online and Social Media- Market Research Report
Date:7/13/2012

DTC advertising has changed over the last decade.

- Develop the use of new media types such as social media and mobile.

- Create a more tailored advertising campaign designed to reach a targeted audience.

- Develop key strategic initiatives by understanding the way that patients use different media.

- Accelerate the delivery of marketing messages through word-of-mouth communication.

Report Category: Pharmaceutical

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