Navigation Links
ResearchMoz.US: Direct to Consumer (DTC) Advertising in Pharmaceuticals - Shift From Traditional Mass-Media Platforms Towards Personalization via Online and Social Media- Market Research Report
Date:7/13/2012

ew media for advertising. Since advertising moved onto the internet, there have been many developments which have revolutionized the way that products are promoted. Pharmaceutical companies were slow to move their advertising online but are now beginning to use it to their advantage. The internet has proven itself to be one of the most cost-effective forms of advertising; full campaigns can be run for the price of one television advertisement.

Social media is another risky yet rewarding method of promotion that pharmaceutical companies are beginning to explore. Through social media, consumers expect to be able to have a public conversation with the representatives of a brand; consumers will always expect their questions to be answered and will not hesitate to discuss adverse effects and any other problems that they consider to be the fault of a brand. However, through social media, pharmaceutical companies have an opportunity to improve their brand image through their responses to these enquires. Another huge advantage of social media is the sharing between friends and peer groups that it enables. A recommendation from a friend is trusted by 90% of people and 70% trust consumer opinions posted online (Google, 2011), so campaigns that are spread between friends by word of mouth can be more effective than traditional methods of widely broadcast DTC.

Scope

- Data and analysis of traditional media channels and newer channels such as online and mobile platforms.

- Suggestions of how the ROI (return on investment) of a social media campaign can be measured.

- How to target a campaign to appropriate audiences by altering the media mix.

- Examples of successful and violative campaigns.

- Examples of pioneering use of online media channels.

- How DTC advertising techniques can be transferred to unbranded campaigns in countries where DTC is not permitted.

Reasons to buy


- Understand how
'/>"/>

SOURCE ResearchMoz
Copyright©2012 PR Newswire.
All rights reserved

Page: 1 2 3 4 5

Related medicine technology :

1. BioSurplus Names Dawn Hocevar Director, National Business Development
2. Organovo Holdings Appoints James T. Glover to Board of Directors
3. Delcath Announced Changes To Board Of Directors
4. Abbott, The Abbott Fund And Direct Relief International Reach Key HIV Testing Milestones: 20 Million Tests Provided Over 10 Years, And More Than 150,000 HIV Cases Prevented In Children
5. Total Therapeutic Management, Inc. invites directors of quality improvement to learn secrets of provider engagement strategies
6. NHD Hires Ron Cronin as Executive Director
7. ReShape Medical Appoints Robert E. Grant to Board of Directors
8. Bench Internationals Denise (DeeDee) DeMan Elected to SoCalBios Board of Directors
9. Daniel Sontupe, SVP, Director of Market Access, at The CementBloc, to Present on Uncovering the Value in a Patient Support Program at CBI Summit
10. Michael Cola Joins the Board of Directors of Vanda Pharmaceuticals
11. Cantel Medical Board Of Directors Authorizes Regular Semiannual Dividend
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:7/24/2014)... July 24, 2014  Alimera Sciences, Inc. (NASDAQ: ... in the research, development and commercialization of prescription ophthalmic ... quarter of fiscal year 2014 financial results after the ... conference call will follow on the same day at ... will be hosted by Dan Myers , President ...
(Date:7/24/2014)... 24, 2014  The American Association for Homecare ... mission to help address audit issues in the ... to be the information technology lead in shaping ... provider of billing and business management solutions for ... expertise to support this important initiative on behalf ...
(Date:7/24/2014)... July 24, 2014  In any given hospital in ... patients has at least one hospital-acquired infection, according to ... many of these infections prove fatal. And as increased ... number of patient deaths per year, infection control efforts ... Consequently, a stronger emphasis is being placed ...
Breaking Medicine Technology:Alimera Sciences To Release Second Quarter 2014 Results 2Brightree Joins AAHomecare as Corporate Partner and IT Lead on HME Audit Key 2Employees, Equipment and the Environment: Top Infection Prevention Focuses in Hospitals 2Employees, Equipment and the Environment: Top Infection Prevention Focuses in Hospitals 3
... /PRNewswire-iReach/ -- Today, Wireless Life Sciences Alliance (WLSA) ... iAwards for Wireless Health "call for nominations" to ... in the healthcare industry. Online applications for ... 2012.  Each application will be closely reviewed and scored ...
... HOUSTON, Jan. 18, 2012  Acclaimed trial attorney Mark Lanier ... presenting the keynote address at the HarrisMartin MDL Conference ... 25, 2012, in Miami, Fla. The conference at ... country,s leading lawyers and includes an in-depth review of the ...
Cached Medicine Technology:Call for Submissions: 2012 TripleTree iAwards for Wireless Health 2Call for Submissions: 2012 TripleTree iAwards for Wireless Health 3Attorney Mark Lanier Presenting Keynote at National Mesh Litigation Conference 2
(Date:7/24/2014)... appears to increase the risk for head and neck cancer ... with DM, but the risk of HNC in patients with ... cancer is the sixth most common type of cancer. It ... an estimated 650,000 new cancer cases and 350,000 cancer deaths ... Insurance Research Database to examine the risk of HNC in ...
(Date:7/24/2014)... This year the Walk to End Alzheimer’s ... National Life, will be held on Saturday, September 20 in ... Fun Run at 7:50 am, the untimed 5k Run at ... “The Walk to End Alzheimer’s unites the entire community in ... against this devastating disease, “stated Linda Mitchell, CEO and president ...
(Date:7/24/2014)... two or more equally positive outcomes experience paradoxical ... activity in different regions of the brain, according ... research scholar at the Princeton Neuroscience Institute at ... people rated the desirability of more than 300 ... at images of paired products with different or ...
(Date:7/24/2014)... 24, 2014 Memantine was initially developed by ... in Germany under the brand name Akatinol; it was later ... Ebixa and in the USA to Forest Labs as Namenda. ... in 2013. In the US, Forest reported Namenda sales of ... in Canada, Australia and the European region has increased the ...
(Date:7/24/2014)... scientists at Carnegie Mellon University, working with high-throughput ... Berkeley National Laboratory, have devised a computational method ... normal breast cells turn malignant and as they ... for analyzing how genes interact with each other ... published today by the online journal PLOS ...
Breaking Medicine News(10 mins):Health News:Alzheimer's Association Walk to End Alzheimer's Steps Off Saturday, September 20 in Denver 2Health News:Alzheimer's Association Walk to End Alzheimer's Steps Off Saturday, September 20 in Denver 3Health News:Brain's dynamic duel underlies win-win choices 2Health News:Brain's dynamic duel underlies win-win choices 3Health News:Memantine Discussed in New Comprehensive Patent Search Report by Ark Patent Intelligence Published at MarketPublishers.com 2Health News:Memantine Discussed in New Comprehensive Patent Search Report by Ark Patent Intelligence Published at MarketPublishers.com 3Health News:Gene changes in breast cancer cells pinpointed with new computational method 2Health News:Gene changes in breast cancer cells pinpointed with new computational method 3
... people, mainly in developing countries, are disabled by infectious ... More than 12 million people in 88 countries are ... bite of infected sand flies. Nearly 2 million new ... the disease annually. , Researchers at the University ...
... Can a high-energy diet pill really save your job? ... manufacturers, clothing makers and other retailers are seeing a significant ... maker Zoller(R) Laboratories is reporting dramatically increased sales of ... , (Photo: http://www.newscom.com/cgi-bin/prnh/20081216/LA52707 ) , ...
... Targeting pigments in mucus could fight deadly,bacteria in lungs ... called phenazines that stain the mucus in the lungs ... spur dangerous infections, researchers say. , The pigments may ... into structured communities, according to a Massachusetts Institute of ...
... from and odds are that they know. Or maybe not. A new ... tools to scan the human genome must pay attention to ancestry when ... ... 2008 -- Ask someone where their ancestors were from and odds ...
... Institutes of Health (NIH) has awarded nearly $3 million to ... milk impacts the health outcomes and health care cost savings ... 1500 grams. , The grant will enable researchers at ... cohort of 600 very low birth weight infants born to ...
... there,s a scientific reason why older people tend to ... A University of Alberta medical researcher, in collaboration with ... older adults to remember fewer negative events than their ... than younger people when it comes to storing memory, ...
Cached Medicine News:Health News:UIC researchers hunting drugs for devastating parasitic disease 2Health News:Sales of Energy-Boosting Diet Pills Skyrocket as the Economy Falters 2Health News:Scientists Spot Key to Cystic Fibrosis Infections 2Health News:Genome-wide Association Studies Must Account for Ancestry 2Health News:Genome-wide Association Studies Must Account for Ancestry 3Health News:Study examines how breastfeeding impacts cost of care for very low birth weight infants 2Health News:Aging brains allow negative memories to fade 2
... national reference laboratory and a worldwide leader ... offers an extensive test menu of highly ... and anatomic pathology. Owned by the University ... than half of the nation's university teaching ...
... a national reference laboratory and a worldwide ... ARUP offers an extensive test menu of ... clinical and anatomic pathology. Owned by the ... more than half of the nation's university ...
... national reference laboratory and a worldwide leader ... offers an extensive test menu of highly ... and anatomic pathology. Owned by the University ... than half of the nation's university teaching ...
... national reference laboratory and a worldwide leader ... offers an extensive test menu of highly ... and anatomic pathology. Owned by the University ... than half of the nation's university teaching ...
Medicine Products: