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Research from Best Practices, LLC Delivers Effective Market Education Tactics and Strategies for New Oncology Products
Date:12/17/2010

CHAPEL HILL, N.C., Dec. 17, 2010 /PRNewswire/ -- The oncology therapeutic area continues to be a high-growth area targeted by many organizations in the bio-pharmaceutical sector. It's in this competitive environment that organizations with new oncology products are scrutinizing their strategies and tactics to support market education.

To set the stage for a successful launch, it's critical that companies inform thought leaders, physicians, patients and payers about their new oncology products. Best Practices, LLC has published a new report that compares the tactics and strategies for educating these critical four groups for oncology products versus other therapeutic areas.  

For instance, commercial executives in the oncology therapeutic area make clinical and compound data disclosures earlier than other therapeutic areas, according to the new report. Forty percent of commercial oncology leaders said they communicate mechanism of action data at pre-clinical whereas only 29 percent of the total study participants said they communicate MOA at that time, according to the study.

Download a complimentary report summary, including sample best practices drawn from extensive primary research with executives at leading companies at: http://www3.best-in-class.com/rr1036.htm.

The report, Shaping the Marketplace to Support Successful Oncology Product Launches: Tactics for Educating KOLs, Physicians, Patients and Payers,  contains a plethora of benchmark metrics on the most effective physician, payer and patient education practices conducted from clinical development through launch. The 150-page report contains almost 500 metrics to help inform launch leaders in the oncology area on the most effective type and timing of market education practices during the full development cycle.

The research - which includes oncolo
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SOURCE Best Practices, LLC
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