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Reprints Desk Survey Highlights Medical Marketers' Key Challenges for Adopting and Using Clinical Reprints in Electronic Format
Date:10/5/2010

SANTA MONICA, Calif., Oct. 5 /PRNewswire/ -- Reprints Desk, Inc. today released the aggregate results of its ePrints Medical Marketing Survey that polled medical marketers, product and brand managers, agency account managers, e-marketing and meeting management professionals, sales management professionals, and executives about their opinions and experiences regarding the procurement and use of reprints of peer-reviewed journal articles.  Survey findings showed that many challenges exist today in the adoption and use of ePrints in areas such as licensing, user experience, technology integration, and pricing.

Participants in the online survey represented companies in pharmaceuticals, biotechnology, medical devices, healthcare communications, marketing services, publishing, and other industries.

Survey results highlights included:

  • For previous usage of more than five scientific journal articles in electronic formats within one or more marketing or sales initiatives:  more than 36% had done so more than once, 5% had done so one time, 30% did not have any experience but were planning to soon, and 29% had no plans to do so.
  • Professionals in Pharmaceuticals and Healthcare Communications generally had the most experience across the various types of marketing activities included in the survey.
  • Website and portals listed ranked as the most popular marketing activities that included ePrint collections, followed by use in customer relationship management (CRM) and in closed-loop marketing (CLM) software, and as a mobile sales aid.
  • More than 50% of respondents indicating that multiple points of contact for licensing, different licensing terms and conditions, varying user experiences, and multiple user agreements were either very or somewhat challenging.

  • "The Reprints Desk Medical Marketing ePrints Survey demonstrates the need for publishers, content aggregators like Reprints Desk, and their shared customers in life sciences to work more closely together to meet the needs of the market," said Scott Ahlberg, Head of Corporate Services at Reprints Desk. "One of our goals in conducting this survey was to benchmark the current state of the ePrints category within the information industry, so we could target our efforts to help publishers distribute more content, to simplify life science companies' ability to use the content  they need, and to ensure that healthcare professionals and consumers have access to the science they need."

    Scientific literature such as scholarly article ePrints are commonly used in the Life Sciences industry in education and promotions, with strict efforts to comply Good Promotional Practices policies and industry guidance such as the Good Reprint Practices guidance issued by the U.S. Food and Drug Administration (FDA).  Results from Reprints Desk's ePrints Medical Marketing Survey were captured from May-July 2010, from a total of 131 respondents.  The survey represented one of the launch activities for Reprints Desk's ePrints NRx scientific licensing and deployment service for websites and portals, physician detailing, customer relationship management systems, and more.

    For more information about Reprints Desk, visit www.reprintsdesk.com. For a complete presentation of results, please contact Reprints Desk or view and download the presentation and survey results at:  http://goo.gl/tb94.  

    About Reprints Desk® Reprints Desk, Inc., a Derycz Scientific subsidiary (OTC Bulletin Board: DYSC), helps companies to obtain and use scientific, technical, and medical (STM) literature in compliance with copyright and Good Promotional Practices.  Services are designed to save time and money, and improve workflows for professionals in information management, research, regulatory affairs, legal, medical affairs, education, sales and marketing. For more information, visit us online at www.reprintsdesk.com. Public and Media Relations Contacts:Ian Palmer, Head of MarketingReprints Desk, Inc. | +1 707.658.1931 ipalmer@reprintsdesk.com
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    SOURCE Reprints Desk, Inc.
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