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Reprints Desk Survey Highlights Medical Marketers' Key Challenges for Adopting and Using Clinical Reprints in Electronic Format
Date:10/5/2010

SANTA MONICA, Calif., Oct. 5 /PRNewswire/ -- Reprints Desk, Inc. today released the aggregate results of its ePrints Medical Marketing Survey that polled medical marketers, product and brand managers, agency account managers, e-marketing and meeting management professionals, sales management professionals, and executives about their opinions and experiences regarding the procurement and use of reprints of peer-reviewed journal articles.  Survey findings showed that many challenges exist today in the adoption and use of ePrints in areas such as licensing, user experience, technology integration, and pricing.

Participants in the online survey represented companies in pharmaceuticals, biotechnology, medical devices, healthcare communications, marketing services, publishing, and other industries.

Survey results highlights included:

  • For previous usage of more than five scientific journal articles in electronic formats within one or more marketing or sales initiatives:  more than 36% had done so more than once, 5% had done so one time, 30% did not have any experience but were planning to soon, and 29% had no plans to do so.
  • Professionals in Pharmaceuticals and Healthcare Communications generally had the most experience across the various types of marketing activities included in the survey.
  • Website and portals listed ranked as the most popular marketing activities that included ePrint collections, followed by use in customer relationship management (CRM) and in closed-loop marketing (CLM) software, and as a mobile sales aid.
  • More than 50% of respondents indicating that multiple points of contact for licensing, different licensing terms and conditions, varying user experiences, and multiple user agreements were either very or somewhat challenging.

  • "The Reprints Desk Medical Marketing ePrints Survey demonstrates the need for publishers, content aggregators like Reprints Desk, and their shared customers
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    SOURCE Reprints Desk, Inc.
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