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ReportsnReports - The Outlook for Pharmaceuticals (BRIC, Asia, Europe, E7)
Date:7/20/2011

report provides details of the latest co-promotion and co-marketing agreements announced in the pharmaceutical, biotechnology and diagnostic sectors. Fully revised and updated, the report provides details of co-promotion and co-marketing agreements from 2005 to mid 2011.

The report provides a detailed understanding and analysis of how and why companies enter co-promotion and co-marketing deals. The majority of deals are multi-component whereby the licensor retains either a right or option to co-promote/market the resultant product of the research collaboration. There are also numerous pure co-promotion/marketing deals whereby the products originator takes on a co-promotion/marketing partner in order to maximize a products presence in the marketplace.

Read the complete 5th edition report on co-promotion and co-marketing agreements in Pharma, Biotech and Diagnostics.

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