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Reportlinker Adds Trends and Strategies in Pharmaceutical and Medical Device Branding
Date:9/9/2010

NEW YORK, Sept. 9 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Trends and Strategies in Pharmaceutical and Medical Device Branding

http://www.reportlinker.com/p0293046/Trends-and-Strategies-in-Pharmaceutical-and-Medical-Device-Branding.html

It is interesting to consider "what if" the founders of Yahoo had stuck to the original name. Certainly we would not have the iconic logo and of course the memorable name the company has now. It might be pertinent to say that had the company entered the competitive fray as "Jerry's Guide to the World Wide Web" the search engine would hold a lowly position amongst the options users have today to search the internet. While Google dominates the sector and has a brand value of $32bn in the branding agency Interbrands' 2009 analysis of global brands, Yahoo! still posts a brand value of $5.1bn (the second ranking search engine in the analysis).

This is one of the many examples that can be cited as to the importance of a good brand name and of a strong overall brand to business success. The importance of effective branding has generally been lost to companies in the pharmaceutical, biotechnology and medical device industries. One reason for this is that unlike other industries companies in these sectors have been able to charge premium prices for their products. Of course with such high development costs they need to. However, in sectors outside these "life science" industries competition leads to an emphasis on differentiation based on price and therefore to a degree of commoditization which is ultimately unwelcome in most business
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