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Reportlinker Adds The Prescribing Data Restriction Program: Critical Assessment and Best Practices
Date:11/10/2009

NEW YORK, Nov. 10 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue.

The Prescribing Data Restriction Program: Critical Assessment and Best Practices

http://www.reportlinker.com/p0158354/The-Prescribing-Data-Restriction-Program-Critical-Assessment-and-Best-Practices.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=prnewswire

Since the mid-1990s, pharma companies have devised their sales and marketing strategies based on Rx data. However, with the introduction of the AMA's Prescribing Data Restriction Program (PDRP) opt-out program in July 2006, pharma companies need to evaluate the impact of PDRP violation, mediate their PDRP compliance strategies, and revisit their existing Sales Force Effectiveness (SFE) practices. With the introduction of the PDRP, the use of physician Rx data by pharmaceutical companies will never be the same again. The PDRP prohibits access to physician-level Rx data, which directly impacts First Line Managers, Sales Representatives, and anyone else that accesses or distributes physician Rx data.

The Prescribing Data Restriction Program: Critical Assessment and Best Practices estimates the impact of PDRP violations, analyzes the use of Rx data, gauges awareness in the marketplace and benchmarks the best practices towards PDRP compliance.

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