These reports analyse the issues
The Outlook for Pharmaceutical Markets in Western Europe to 2012 is a unique collection of management reports from Espicom Business Intelligence. Each report provides individual and highly-detailed analysis of each market, looking at the key regulatory, political, economic and corporate developments in the wider context of market structure, service and access. The reports are available individually, or as a discounted collection.
Market growth in the mature markets of Western Europe is assured over the coming years by the health needs of ageing populations, and will be driven by investment in innovative medicines, particularly in the hospital market.
Growth in the mature pharmaceutical markets of Western Europe will be tempered somewhat by the effects of the global economic recession in the short term, but nevertheless the leading markets are projected to average CAGR of 4.6% to 2014.
What factors are affecting pharmaceutical market growth?
Demand for pharmaceutical products is set to increase over the coming years, in order to fulfill the health needs of ageing populations. Meanwhile, the trend towards generics is set to continue, with several major patent expiries coming up, and with more governments introducing or expanding generic substitution as a cost-containment measure. Tightening healthcare budgets will also lead to further price controls, and as a result pharmaceutical companies will need to price their products carefully, particularly as reference pricing is used across Western Europe.
The hospital market is expected to be the main driver of growth in Western European markets, with increasing investment in expensive, innovative products to treat chronic diseases, such as cancer. The investment from hospitals into new drugs will offset the falling prices of mature drugs which are soon to go off patent. There are opportunities to further ex
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