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Reportlinker Adds The Outlook for Pharmaceuticals in Western Europe
Date:12/29/2010

NEW YORK, Dec. 29, 2010 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

The Outlook for Pharmaceuticals in Western Europe

http://www.reportlinker.com/p0203107/The-Outlook-for-Pharmaceuticals-in-Western-Europe.html

The countries of Western Europe represent a total market of over 365 million people and a combined GDP of US$14.4 trillion in 2007.

The 11 main Western European markets for pharmaceuticals are wealthy and mature. Is there any point in manufacturers trying to break into markets they are not already servicing, and, if yes, where? If they are already operating in the region, what are the prospects for growth and what operating environment will they face in the future?

Valuable markets...

News stories chronicle the pressures and problems facing governments trying to expand or maintain health provision in a cost-constrained world. But one fact remains. The countries covered by this report represent a total pharmaceutical market value of US$206.2 billion. We forecast this figure will grow by US$38.4 billion over the next five years to US$244.6 billion.

...with cost pressures

All health funders are experiencing difficulties in meeting the demands on modern health systems. Pressures arise from many quarters including:

The cost of current branded medicines which is leading to accelerated growth in generic usage in key markets such as Spain and France

The often high cost of new therapies which provide marginal therapeutic benefit

An ageing population needing longer and more intensive medical treatments

Unplanned population increase due to immigrat
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SOURCE Reportlinker
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