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Date:11/18/2010

Pharmacogenomics products: pricing effects

7.6.1 Case study: high priced herceptin

7.6.2 Pharmacogenomics cost effectiveness

7.7 Pharmacogenomics technology: short & long term benefits

7.7.1 Improvement in patient safety

7.7.2 Increase in drug effectiveness

7.7.3 Selection of medication for chronic diseases

7.7.4 Better economic efficiency for the healthcare system

7.7.5 Improved patient access to drugs

8 COMBINATORIAL CHEMISTRY

8.1 Introduction

8.2 Market drivers

8.2.1 Technological advances boost adoption of combinatorial chemistry

8.2.2 Process enhancement results in better compounds

8.2.3 Collaborative approach

8.2.4 Need for novel compounds acts as market opportunity

8.3 Stakeholders characteristics

8.4 Burning issues

8.5 Key trends and market boosters

8.5.1 Increased recognition of combinatorial chemistry technology

8.5.2 Faster drug discovery

9 GENOMICS

9.1 Introduction

9.2 Winning imperatives

9.2.1 Reducing cost for whole genome sequencing

9.3 Functional genomics

9.4 Structural genomics

10 BIOCHIPS 10.1 Introduction

10.2 Burning issues

10.2.1 Business trends

10.2.2 Patent disputes

10.2.3 Competition

10.3 Industry trends

10.3.1 Next generation technology: microfluidics with CD-ROM

10.3.2 Biochips in biomarker development

10.3.3 Outsourcing the biochip technology

10.4 DNA microarrays

10.4.1 Market drivers

10.4.1.1 Increased utilization in complex diseases

10.4.1.2 Sequence data proliferation

10.4.1.3 Easy-access programs

10.5 Lab on a chip

10.5.1. New technology & cost saving by lab on a chip boost the market

10.6 Proteomics microarrays

10.6.1 Burning issues and trends

10.6.1.1 Technical lags '/>"/>

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