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Reportlinker Adds Sales Force Effectiveness in Pharmaceuticals - Cost Pressures Increase Pharmaceutical Companies' Adoption of New Sales Models and Technologies
Date:10/12/2010

view 81

8.1.2 SG&A and R&D Spending 82

8.1.3 SG&A Analysis 83

8.2 Johnson & Johnson 84

8.2.1 Overview 84

8.2.2 SG&A and R&D Spending 85

8.2.3 SG&A Analysis 86

8.3 Pfizer, Inc. 87

8.3.1 Overview 87

8.3.2 SG&A and R&D Spending 88

8.3.3 SG&A Analysis 89

8.4 Merck & Co Inc 90

8.4.1 Overview 90

8.4.2 SGA and R&D Spending 91

8.4.3 SG&A Analysis 92

8.5 Sanofi-Aventis 93

8.5.1 Overview 93

8.5.2 SGA and R&D Spending 94

8.5.3 SG&A Analysis 95

8.6 Bristol-Myers Squibb 96

8.6.1 Overview 96

8.6.2 SGA and R&D Spending 97

8.6.3 SG&A Analysis 98

8.7 GlaxoSmithKline 99

8.7.1 Overview 99

8.7.2 SGA and R&D Spending 100

8.7.3 SG&A Analysis 101

8.8 Novo Nordisk 102

8.8.1 Overview 102

8.8.2 SGA vs. R&D Spending 103

8.8.3 SG&A Analysis 104

8.9 Allergan Inc. 105

8.9.1 Overview 105

8.9.2 SGA and R&D Spending 105

8.9.3 SG&A Analysis 106

8.10 Abbott Laboratories 107

8.10.1 Overview 107

8.10.2 SGA and R&D Spending 108

8.10.3 SG&A Analysis 109

8.11 Genzyme Corporation 110

8.11.1 Company Overview 110

8.11.2 Business Description 110

8.11.3 SGA and R&D Spending 111

8.11.4 SG&A Analysis 112

8.12 Teva Pharmaceuticals 113

8.12.1 Overview 113

8.12.2 SGA and R&D Spending 113

8.12.3 SG&A Analysis 114

8.13 Astrazeneca 115

8.13.1 Overview 115

8.13.2 SGA and R&D Spending 115

8.13.3 SG&A Analysis 116

9 Sales Force Effectiveness in the Pharmaceutical Industry – Appendix 117

9.1 Market Definitions 117

9.2 Abbreviations 117

9.3 Research Methodology 118

9.3.1 Coverage 118

9.3.2 Secondary Rese
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