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Reportlinker Adds Reinventing Pharmaceutical Sales Forces
Date:10/8/2009

te picture of the evolving sales landscape. Use the report's strategies and tactics for immediate results!

Executive Summary

Methodology and Definitions

Profiled Companies

Reinventing Pharmaceutical Sales Forces: Five Principles for Success

Incorporating eDetailing and Closed-Loop Marketing

eDetailing

Customer Relationship Management and Closed Loop Marketing Systems

New Age Field Force Tactics

Maximizing Sales Rep Success

Structures, Budgets and Sales Staff Compensation

Sales Force Contraction Data

Sales Force Investments

Sales Staff Compensation

CHARTS AND GRAPHICS

Executive Summary

Figure E.1: Impact of New Field Force Tactics on Average Time Reps Get with

Physicians (in minutes)

Figure E.2: Average Annual Cost per Primary Care Sales Rep

Figure E.3: Average Annual Cost per Specialty/Hospital Sales Rep

Incorporating eDetailing and Closed-Loop Marketing eDetailing

Figure 1.1: eDetailing Program Investment

Figure 1.2: Percentage of eDetailing Investment Outsourced

Figure 1.3: eDetailing Dollars Spent on Outsourced Activities

Figure 1.4: Percentage of Companies Measuring ROI on eDetailing

Figure 1.5: Percentage of Total eDetails Delivered by Type

Figure 1.6: Percentage of the eDetailing Budget Dedicated to Each Type of eDetail Performed

Figure 1.7: Total Dollars Spent by Type of eDetail

Figure 1.8: Rating the Effectiveness of eDetailing Types

Figure 1.9: eDetailing Delivery Methodology

Figure 1.10: Percentage of Time that Reps who eDetail Spend eDetailing

Figure 1.11: Number of eDetails Performed by Reps Monthly

Figure 1.12: Ideal Lifecycle Stage for eDet
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SOURCE Reportlinker
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