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Reportlinker Adds Pharmaceutical Key Trends 2011 Overview - Key strategic trends in the pharmaceutical industry
Date:6/14/2011

althcare and pharmaceutical expenditure

COST-CONTAINMENT AND REGULATORY PRESSURES

Government strategies to contain healthcare and pharma costs

Healthcare spending has slowed in several markets as governments bring in austerity measures

Pricing and reimbursement cuts were key elements included in austerity measures in many developed markets

Regulatory changes have a largely negative impact on pharma

Healthcare systems globally are converging toward a similar model

Driving generic uptake will create further savings

THE PATENT CLIFF

The patent cliff represents a major resistor to branded pharma growth

Branded pharma set to lose $82bn due to the patent cliff

Biosimilar uptake is set to accelerate

PHARMA'S STRATEGIC RESPONSES TO DRIVE PROFITABILITY

Pharma innovates, diversifies, and contains cost in order to grow profits

Pharma's strategic responses to drive sales and profitability

Innovation – pharma sharpens its focus on secondary care indications through high value biologic therapies

Diversification – growth in global markets will more than offset sales decline in the US

Cost-cutting – pharma cuts cost to increase margins

The impact of pharma's strategic responses on forecast sales during 2010–15

BIBLIOGRAPHY

Publications and online articles

Datamonitor reports and products

APPENDIX

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