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Reportlinker Adds Pharmaceutical Key Trends 2011 - Generics Market Overview: Patent cliff set to drive global generic uptake despite tougher market conditions
Date:5/11/2011

NEW YORK, May 11, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Pharmaceutical Key Trends 2011 – Generics Market Overview: Patent cliff set to drive global generic uptake despite tougher market conditions

http://www.reportlinker.com/p0491917/Pharmaceutical-Key-Trends-2011-–-Generics-Market-Overview-Patent-cliff-set-to-drive-global-generic-uptake-despite-tougher-market-conditions.html?utm_source=prnewswire&utm_medium=pr&utm_campaign=Vitamin_and_Supplement

Introduction

The combined generics market size is valued at approximately $77bn in the US, Japan, the five major EU markets (France, Germany, Italy, Spain, and the UK), the BRIC markets (Brazil, Russia, India, and China), and Australia combined. With branded pharma set to lose approximately $100bn in sales due to the patent cliff, this presents a significant opportunity for generics players during 2011–15.

Features and benefits

* An overview generic uptake and market sizing

* Insight into the key drivers and resistors to generic uptake in key the developed and emerging markets.

* An examination of the major generics players and the strategies they have implemented in both the developed and emerging markets.

* Insight into future opportunities for generics players

Highlights'/>"/>

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