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Reportlinker Adds Pharmaceutical Key Trends 2010

which despite their smaller size (in terms of patient numbers) are still commercially attractive.

To maintain profitability in the face of slowing sales to 2014, pharma companies have implemented a number of cost-cutting measures (in addition to strategic repositioning and diversification strategies) in order to boost profitability going forward.

Reasons to Purchase* Examine the combined prescription drug sales forecasts for the top 50 Pharma out to 2014 by molecule type, product source, geography and therapy area

* Identify the key factors impacting Pharma's R&D productivity as well as the solutions companies are implementing to strengthen their R&D efforts

* Assess key drivers behind Pharma's M&A activity and its role in boosting profits by opening up new access to new markets as well as cutting costs


About the Healthcare Strategic Analysis Team 2

1. About this report 3

Data sourcing – the PharmaVitae Explorer database 3

Chapter structure 4

Glossary 5

Related reports 5

Upcoming related reports 5

2. Executive Summary 6

Key drivers and resistors facing Pharma 6

Resistors for Pharma 7

Drivers for Pharma 14

Neutral for Pharma 23

Key drivers and resistors facing generics and biosimilars companies 26

Key drivers and resistors facing Biotech 28

3. Healthcare Systems and Regulations 32

Expansion of healthcare provision top of the agenda of many countries 32

US health reform set to change the country's healthcare landscape 36

The FDA is set on restoring its reputation 62

Drug prices suffer in Japan 69

Five major EU markets – cost-containment pressures mount 72

EU legislation focused on streamlining regulatory processes 80

New healthcare initiatives in the emerging markets are tackling growing costs 83

Brazil's ANVISA may ha

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