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Reportlinker Adds Pharmaceutical Key Trends 2010
Date:12/14/2010

NEW YORK, Dec. 14, 2010 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Pharmaceutical Key Trends 2010

http://www.reportlinker.com/p0186184/Pharmaceutical-Key-Trends-2010.html

IntroductionPharma faces a number of key resistors to growth including the impending 2011 patent cliff which is set to erode $78 billion in global branded sales from drugs facing patent expiry over the 201014 period (plus $32 billion from continued erosion of already expired brands). Price cuts, reimbursement restrictions and growing regulatory pressure are further set to limit sales growth going forward.

Scope* Overview of the key drivers and resistors facing Pharma, Biotech and generics players out to 2014

* Analysis of recent regulatory changes in the US, EU and emerging markets and their impact on pricing and reimbursement, drug development and marketing

* Examination of key global and country-specific issues facing both biosimilars and generics players

* Assessment of the impact of the global economic downturn on the Pharma and Biotech sectors and their respective counter strategies

HighlightsAnnual sales growth of pharmaceuticals in the emerging markets is already double-digit, providing a key opportunity for Pharma. Revenue streams in these markets can be derived from launching branded off-patent drugs, branded generics, and local brands owned or licensed by the acquiring pharma company.

Pharma is moving away from the "me-too" and increasingly genericized primary care market towards more high value biologic therapies in secondary care as well as more niche markets; markets with little or no existing competition, and
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