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Reportlinker Adds Personalized Medicine 2010: Assessing the Opportunities and Challenges in Commercializing Companion Diagnostics and Targeted Therapies
Date:6/29/2010

Market Potential of personalized Medicine

Strategic Implications of personalized Medicine

Chapter 2 Introduction to Personalized Medicine

How bio-molecular advances have influenced changes in the healthcare industry

What is personalized medicine?

What are pharmacogenomics and pharmacogenetics?

The history of personalized Medicine…the story so far

Timeline of Personalized Medicine

Why are personalized Medicine important?

Population and disease-based bio-banks

Increasing healthcare costs

The aging population

Rising R&D expenditure

Long development time

High risk venture for drug development companies

Personalized approach versus current treatment strategy…a patient case study

Increased efficacy

Reduced toxicity

Reduced hospitalization

Putting Personalized Medicine into Practice …a case study of CYP2D6

Chapter 3 Overview of Genomics and Proteomics

Genomics

Introduction to genomics

Mechanisms of gene modification, regulation and expression

Methylated Gene (meDNA) Patterns

Transcription Factors

Circulating Cell-free nucleic acids

Identification of the human ge
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